ACM and Antony Catalano’s Today partner with real estate agents on ‘revolutionary digital marketing solution’

PHOTO: Catalano insists he isn’t challenging Domain or realestate.com.au

New ACM boss Antony Catalano is combining his regional media business with his real estate knowledge, announcing a partnership between ACM and The Today Business which will see them deliver an ‘enhanced digital solution’ platform to six real estate agencies in Newcastle.

The six will form a pilot for the targeted advertising project with Catalano calling it a ‘digital revolution’.

The ‘enhanced digital media solution’, named Today Acquire, represented a “digital revolution for mum and dad vendors selling their greatest asset”, said Catalano.

The pilot will use direct buyer acquisition software combined with existing print campaigns to drive improved overall awareness and lead generation for residential property sales. The pilot will launch in February with the six agent partners, including PRD Newcastle, PRD Shoal Bay, Street Property, Walkom Real Estate, O’Meara Property and First National Newcastle.

“This type of targeted digital media has traditionally only been available to large-scale advertisers but we’re now making it available for individual listings; large or small,” said Catalano.