All Blacks coach puts his reputation behind Ray White in new campaign

PHOTO: All Blacks coach Steve Hansen

Exceptional All Blacks coach Steve Hansen has put his name – and his reputation – behind the Ray White group, launching a new campaign in New Zealand declaring Ray White “a name to trust”.

The new campaign, ‘A Name to Trust’, highlights the company’s emphasis on better serving its customers, and will shine a light on how the company has gone about raising its customer satisfaction score.

Mr Hansen said Ray White genuinely wants to improve.

“They don’t want to just sell houses, they want to make the whole experience better for both the seller and the buyer,” said Mr Hansen.

“It’s not just about the end result but the process. Which is exactly how we’ve modelled our coaching and our team.”

Mr Hansen’s image is used throughout the campaign.

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