Gavin Rinubinstein

PHOTO: Gavin Rubinstein

The Rubinstein Group (TRG) is now a little over two years old, and 2021 has been a big year for the Group and its leader Gavin Rubinstein. Ahead of some exciting things for TRG in 2022, including opening a new flagship office in Rose Bay, Gavin sat down with Ray White performance leader Tim Snell to talk branding, building a team and what he would do if he had to do it all again. Here are our top takeaways.

Building a brand: Map your actions to your ambitions

  • Gavin says there was no one that he tried to emulate but there were people at the early stages of his career that inspired him.
  • He says he looked at the guys at the top and thought about what they did to become successful.
  • As a 20-year-old fresh into the business, he says his mindset was to analyse what the top agents did and develop his own plan and strategy around that.
  • “It’s not going to be easy, but it’s going to be simple…” Gavin says that if you have a plan it’s not that difficult to stand out, particularly if you are consistent about it. But the consistency is the hard bit.

You don’t have to appeal to everyone

  • Gavin says he is constantly discovering who he is as an individual.
  • But he also says it is easy for him to identify the value he can add to his vendors.
  • “Above all else, I’m unapologetically me. So you love it or you hate it. In this space I can add a shit tonne of value to you and if you want to engage me, or TRG for that matter, for our services, let’s work. Being a friend, building relationships is great, I love to do that too, but I accept I’m not going to be friends and be liked by everybody.”
Gavin Rubinstein

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You can’t copy an original

  • Gavin says you can’t copy someone because it’s not authentic to who you are.
  • “What positively drives my energy is not going to positively drive the next person’s energy.”
  • You can’t just put a pretty picture on Instagram and expect to produce millions of dollars in GCI overnight.
  • Gavin says to start with things you are passionate about to inspire your brand and go from there.
  • Gavin jokes about his love for basketball (despite his height) and says that he has taken a lot of inspiration from the mindsets of the top performers.
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Results first

  • Gavin says you’ve got to be an architect of your world.
  • “You’ve got to be able to design what your world, what your future looks like, where your career can take you.”
  • In terms of priorities:
    • Focus on the calls
    • Focus on the work
    • Focus on getting results
    • Focus on who you are supporting or who you are working for
    • Taking the job seriously

“Once you start to get runs on the board, it will start to create a blueprint as the results come in,” Gavin says.

Gavin Rinubinstein

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