PHOTO: Veronica Morgan
Leading Australian property expert and popular TV presenter, Veronica Morgan, is thrilled to announce the launch of her first book,
Auction Ready, which will be released 11 February through Indie Experts publishers and available at all good bookstores and via www.getauctionready.com.au
With more than 20 years’ experience in the competitive property market under her belt as a property expert, Veronica is one of the country’s most authoritative and respected experts when it comes to buying and selling properties at auction.
As one of Australia’s most recognisable buyer’s agents, Veronica has bid at hundreds of auctions around Australia – both on and off screen.
Passionate about the benefits of purchasing quality real estate, and helping her clients achieve their dreams, Veronica has always been fascinated by the auction process.
Auction Ready aims to demystify the whole process for buyers, advising them on how to successfully place bids, keep calm, and ensure they are ready financially and emotionally.
For anyone daunted by auctions, or for those just wanting tips on how to place a winning bid, by the end of the book, buyers will know exactly what to do in order to nab that dream home or investment.
“Usually for many people, an auction combines several of the most stressful things in life all in one short interval – public speaking, complicated decision-making, the potential for ‘losing’ and the possible ‘shame’ of not succeeding,” explained Veronica. “We fear the pain of missing out on a property we want. But it’s worth considering how much a ‘fear of auctions’ could really cost you. “Auctions are conducted in a public arena.
If you hate being the centre of attention, you’ll be petrified at the thought of bidding in front of a crowd. None of us want to appear stupid and many buyers worry about getting caught up in a bidding war and paying a foolish price. However, by understanding the steps of the process and keeping a cool head, you will eventually succeed and hopefully achieve the best outcome for yourself.”
Some of the tips Veronica shares include:
• How to set your bidding limit so you don’t overspend
• 5 things the auctioneer does that will make you bid more • 3 clues the agent made up another offer to get you to pay more
• How to be the highest bidder when you don’t actually have the most money
• How buyers can protect themselves when they’re most vulnerable • When to buy before auction and when not to
• 5 bidders to watch out for at auction
• 6 bizarre mistakes I’ve seen people make at auction
Veronica is probably best known for her role as co-host of Location Location Location Australia and Relocation Relocation Relocation Australia on Foxtel’s The Lifestyle Channel. She is also a licensed real estate agent, principal of Sydney-based Good Deeds Property Buyers, and co-founder of Home Buyer Academy.
However, she understands the other side of the equation too, having commenced her property career as a sales agent back in 2000. She became one of her area’s leading agents and excelled in managing auction campaigns over a six-year sales career.
Veronica was a regular guest co-host on the Your Money Auction Day (formerly Sky News Real Estate) program and also co-hosts The Elephant in the Room property podcast, where she interviews auctioneers, agents and other industry professionals in order to uncover their tricks of the trade.
She presented at Grand Designs Live Australia, was a member of the judging panel at the REINSW awards and REB 2019 Women in Real Estate Awards in 2019, served as vice president of Real Estate and Buyers Agents Australia and was a keynote speaker at the REINSW Women in Real Estate Conference in 2012 and 2019. For further information, copies of the book or interview opportunities please contact