Purplebricks CEO moved on, replaced by global executive

PHOTO: Purplebricks

Purplebricks will replace its CEO in the Australian business, not long after it was forced to revamp its business model here after a serious backlash to its market strategy and amid reports of a rife toxic corporate culture.

Australian CEO Ryan Dinsdale will leave the business to pursue new opportunities, and global chief operating officer Neil Tavender will transition into the role.

The controversial fixed-fee disruptor said that it was mutually agreed that Mr Dinsdale will leave the business but will remain with Purplebricks to support a period of transition until 1 March “at the latest”.

Mr Tavender worked alongside co-founder Kenny Bruce to develop Purplebricks Australia’s new customer and marketing proposition that was launched on 1 October.

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