PHOTO: Chief Audience and Marketing Officer, Melina Cruickshank
realestate.com.au has surged to a new record audience high of 9.3 million as its new autumn advertising campaign begins.
The ‘Millions More Buyers’ campaign uses modern illustration throughout the brand’s multi-channel approach. Digital, out of home, radio and TV campaigns aim to drive listing activity in the market as the autumn selling season begins strongly.
The campaign’s 30-second TV commercial aired nationally for the first time on Sunday evening.
The short, illustrated story centres on successful sellers visiting an abstract concept of ‘Australia’s #1 address in property’ and is backed by music from German American duo, Sofi Tukker.
The artist behind the illustrations is London-based Steve Scott. Steve’s style mixes the contemporary with a nod to retro, having worked on a number of high profile illustrative campaigns around the globe.
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