Renosell: Renovate now, pay later home preparation company

PHOTO: Renosell directors Luke Karam, Josh Mansour, Hassan Najjarine and Nathan Karam.

A renovate now, pay later home preparation company is helping real estate agents and their vendors achieve hundreds of thousands of dollars above their initial appraisal price.

Renosell started operating in the Sydney market in 2021 after directors Josh Mansour, Hassan Najjarine, Luke Karam and Nathan Karam identified a major gap in the renovate now, pay later market.

All having worked in the real estate, project management and construction space, the business partners knew it was important to prepare a home for sale and present it in its best light to achieve the maximum sale price.

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But Mr Najjarine said vendors often baulked at the idea of renovations.

“I’d always get the feedback, ‘I don’t have the time’ or ‘I don’t have the money’, and then there was always the issue of managing the trades,” he said.

So Renosell was born.

Mr Najjarine said when their real estate agent referral partners, such as McGrath, Ray White and LJ Hooker agents, are met with vendor objections to renovating due to cost and time, they recommend they contact Renosell to do it all for them.

A Renosell consultant visits the property to ascertain and make a recommendation on what work needs to be done and provides an investment appraisal.

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If accepted, a project manager is appointed and Renosell organises and carries out all of the work.

“We can turn around a job in about three weeks,” Mr Najjarine said.

“We hand it back to the client, or the agent, ready to take photos the next day, and the best thing of all is the client doesn’t pay a cent until they settle.”

Mr Najjarine said Renosell only worked on homes in the pre-sale phase of their campaign and only once an agency agreement had been signed.

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He said this provided the added benefit to real estate agents of speeding up the agreement signing.

“We won’t start work until an agency agreement is signed and that means the agent usually gets it quite quickly,” Mr Najjarine said.

It also means agents are free to manage the sale and find buyers, and not lose time managing the renovations, as well as the improved commission a boosted sale price would bring.

He said the most common improvements Renosell did were painting, landscaping, electrical work, property styling and cleaning.