PHOTO: Real Estate Videos
As technology advances, so has the real estate industry. And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.
Real estate mogul, Barbara Corcoran, began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran’s team, and the business grew.
The 2017 Profile of Home Buyers and Sellers reported 51% of buyers found the home they purchased on the internet. Videos are a powerful way to draw attention to your listings and your realtor profile and generate leads.
I’ve compiled the best real estate listing and agent videos to inspire you to create your own. Let’s dive in and see what makes them so excellent.
Real Estate Listing Videos
Listing videos provide an overview of the homes and properties you’re selling. An exciting and engaging video will pique buyers’ interest and make them more likely to reach out to you or your real estate agency.
1. Bespoke Real Estate
Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.
The listing videos are posted on YouTube, the second most popular search engine behind Google. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Check out this ultimate guide to SEO to learn more.
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