{"id":12990,"date":"2018-07-05T16:28:59","date_gmt":"2018-07-05T04:28:59","guid":{"rendered":"http:\/\/propertynoise.co.nz\/au\/?p=12990"},"modified":"2018-07-05T16:28:59","modified_gmt":"2018-07-05T04:28:59","slug":"basic-instinct-or-commodity-feminism-whats-going-on-in-this-c21-australia-ad","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/basic-instinct-or-commodity-feminism-whats-going-on-in-this-c21-australia-ad\/","title":{"rendered":"&#8216;Basic Instinct&#8217; or commodity feminism: What&#8217;s going on in this C21 Australia ad?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>PHOTO:\u00a0Credit: C21 Australia Real Estate Facebook<\/strong><\/p>\n<p>A Facebook group of local savvy NYC women were perplexed at the ad&#8217;s connection with real estate<\/p>\n<p>Recently,\u00a0<a href=\"https:\/\/www.facebook.com\/Century21Australia\/photos\/a.430276466953.211040.369977046953\/10155404300631954\/?type=3&amp;theater\">this C21 Australia Real Estate brand marketing image<\/a>\u00a0made some waves on Facebook. Almost immediately on a post, the comparison to the iconic image of Sharon Stone in\u00a0<em>Basic Instinct<\/em>\u00a0was noted.<\/p>\n<p>I confess to having a past career in marketing and branding. So, I decided to do a little, informal market research. I was truly curious to hear what some non-real estate agents had to say about the ad and the message it conveyed to them.<\/p>\n<div><span style=\"font-size: large;\"><b>AUSTRALIAN PROPERTY NEWS &#8211;\u00a0\u00a0JOIN OUR 30,000 PLUS SUBSCRIBERS<\/b><\/span><\/div>\n<div><span style=\"font-size: large;\">\u00a0<\/span><\/div>\n<div>\n<div dir=\"ltr\">\n<div dir=\"ltr\"><a href=\"http:\/\/eepurl.com\/b-0d_f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/eepurl.com\/b-0d_f&amp;source=gmail&amp;ust=1530844337255000&amp;usg=AFQjCNFDH19-ukyFFfV5X5nwGCIS85ytrQ\"><strong>GET INFORMED: RECEIVE OUR FREE E-NEWSLETTER 1 X A WEEK PLUS OTHER PROMOTIONS<\/strong>\u00a0<\/a><\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<div><a href=\"http:\/\/eepurl.com\/b-0d_f\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/eepurl.com\/b-0d_f&amp;source=gmail&amp;ust=1530844337255000&amp;usg=AFQjCNFDH19-ukyFFfV5X5nwGCIS85ytrQ\"><img decoding=\"async\" class=\"m_5224516552441747689m_-1174253372178555362gmail-alignnone m_5224516552441747689m_-1174253372178555362gmail-wp-image-12482 m_5224516552441747689m_-1174253372178555362gmail-size-medium lazyload\" data-src=\"http:\/\/propertynoise.co.nz\/au\/wp-content\/uploads\/2018\/05\/newsletter-sign-up-300x73.jpg\" alt=\"\" width=\"300\" height=\"73\" data-srcset=\"https:\/\/propertynoise.co.nz\/au\/wp-content\/uploads\/2018\/05\/newsletter-sign-up-300x73.jpg 300w, https:\/\/propertynoise.co.nz\/au\/wp-content\/uploads\/2018\/05\/newsletter-sign-up-465x114.jpg 465w, https:\/\/propertynoise.co.nz\/au\/wp-content\/uploads\/2018\/05\/newsletter-sign-up.jpg 637w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/73;\" \/><\/a><\/div>\n<\/div>\n<p>CLICK HERE for our\u00a0<b>New Zealand<\/b>\u00a0Property News:\u00a0<a href=\"http:\/\/www.propertynoise.co.nz\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.propertynoise.co.nz\/&amp;source=gmail&amp;ust=1530844337255000&amp;usg=AFQjCNEpTsN9xF5m5ZqUj_8dSSbcSm0v-A\">www.propertynoise.co.nz<\/a><a href=\"http:\/\/www.propertynoise.co.nz\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.propertynoise.co.nz\/&amp;source=gmail&amp;ust=1530844337255000&amp;usg=AFQjCNEpTsN9xF5m5ZqUj_8dSSbcSm0v-A\">\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<p>READ MORE VIA<a href=\"https:\/\/www.inman.com\/2018\/06\/26\/basic-instinct-or-commodity-feminism-whats-going-on-in-this-c21-australia-ad\/\"> INMAN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; PHOTO:\u00a0Credit: C21 Australia Real Estate Facebook A Facebook group<span class=\"more-link\"><a href=\"https:\/\/propertynoise.co.nz\/au\/basic-instinct-or-commodity-feminism-whats-going-on-in-this-c21-australia-ad\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":12991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478098512,478098521,478099881,478099878,478099879,478099882,478098513,478098579,478098510,478098514,478098511,478098705,478098533,478099883,478098921,478098509,478098532,478099880],"class_list":["entry","author-data123nz","post-12990","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-australia","tag-australians","tag-basic-instinct","tag-c21-australia","tag-facebook-group","tag-non-real-estate-agents","tag-property","tag-property-market","tag-property-news","tag-propertynoise","tag-real-estate","tag-real-estate-agency","tag-real-estate-agent","tag-real-estate-facebook","tag-real-estate-franchise","tag-real-estate-news","tag-realtor","tag-sharon-stone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Basic Instinct&#039; or commodity feminism: What&#039;s going on in this C21 Australia ad? 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