{"id":17981,"date":"2019-04-09T14:39:51","date_gmt":"2019-04-09T02:39:51","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=17981"},"modified":"2019-04-09T14:39:51","modified_gmt":"2019-04-09T02:39:51","slug":"domain-and-rea-lean-on-targeted-ads-as-listings-decline","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/domain-and-rea-lean-on-targeted-ads-as-listings-decline\/","title":{"rendered":"Domain and REA lean on targeted ads as listings decline"},"content":{"rendered":"

 <\/p>\n

PHOTO:\u00a0Domain and realestate.com.au<\/strong><\/p>\n

Domain and realestate.com.au are increasingly using targeted advertising on social media to try to counteract a fall in property buyers.<\/p>\n

Analysts at Macquarie Bank have recalculated earnings at real estate classified businesses Domain, majority owned by Nine, and News Corp\u2019s REA, which runs realestate.com.au.<\/p>\n

The key reason is that the analysts see property listings slipping further than expected and dragging down earnings in the second half of the financial year.<\/p>\n

The analysts\u00a0now see a 10% fall in property listings for the six months to June, up from the previous assumption of a 6%\u00a0drop.<\/p>\n

\u201cFrom our recent conversations with agents, we also see increased used of both social media\/targeted advertising, as well as investment in direct communication via e-Brochures using databases provided by REA and in some cases DHG (Domain),\u201d the analysts say.<\/p>\n

READ MORE VIA AD NEWS<\/a><\/p>\n

 <\/p>\n

https:\/\/www.instagram.com\/p\/Bv738RAFA-Y\/<\/p>\n","protected":false},"excerpt":{"rendered":"

  PHOTO:\u00a0Domain and realestate.com.au Domain and realestate.com.au are increasingly usingRead More →<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":17982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478098730,478098512,478098521,478098945,478104485,478100874,478104486,478100417,478098513,478101743,478099125,478098873,478101853,478098579,478098510,478098514,478098511,478098705,478098533,478098509,478098737,478099296,478104487],"class_list":["entry","author-data123nz","post-17981","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-auctions","tag-australia","tag-australians","tag-domain","tag-domain-and-rea","tag-macquarie-bank","tag-news-corp","tag-nine","tag-property","tag-property-correction","tag-property-crash","tag-property-investment","tag-property-listings","tag-property-market","tag-property-news","tag-propertynoise","tag-real-estate","tag-real-estate-agency","tag-real-estate-agent","tag-real-estate-news","tag-realestate-com-au","tag-social-media","tag-targeted-advertising"],"yoast_head":"\nDomain and REA lean on targeted ads as listings decline - 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