{"id":21089,"date":"2019-09-18T11:23:29","date_gmt":"2019-09-17T23:23:29","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=21089"},"modified":"2024-03-01T20:54:19","modified_gmt":"2024-03-01T07:54:19","slug":"watch-ray-white-kicks-off-australias-biggest-game-of-hide-seek","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/watch-ray-white-kicks-off-australias-biggest-game-of-hide-seek\/","title":{"rendered":"WATCH: Ray White kicks off Australia&#8217;s biggest game of Hide &#038; Seek"},"content":{"rendered":"<p><strong>PHOTO: Ray White<\/strong><\/p>\n<p><iframe width=\"1380\" height=\"776\" data-src=\"https:\/\/www.youtube.com\/embed\/6odquegRHqg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n<p>Real estate agent Ray White has\u00a0launched its latest brand campaign called Hide &amp; Seek, a playful take on the childhood game in a bid to entice both buyers and sellers into the market.<\/p>\n<p>The property giant\u2019s franchised network of more than 1000 offices sold just over 75,000 homes, worth $40.7 billion across Australasia despite the market easing in 2018-19.<\/p>\n<p>Ray White managing director Dan White says the group was proud of the progress it had made in marketing over its 117 year history.<\/p>\n<p>\u201cAs the environment in which our agents operate continues to change, we have invested heavily in the marketing space to ensure our brand remains top of mind for our clients,&#8221;\u00a0White says.<\/p>\n<p>\u201cOur strategy is working and the sentiment is overwhelmingly positive and we are recording year on year growth in market share.&#8221;<\/p>\n<p>The latest TVC was filmed over two days in Sydney\u2019s Sutherland Shire and extends on the Great Australian Dream theme launched last year.<\/p>\n<p>This time many of the group\u2019s own agents and corporate staff from all over Australia act in the advertisement.<\/p>\n<p>Ray White head of marketing Lisa Pennell says the Hide &amp; Seek campaign was timed perfectly to woo reticent buyers and sellers to act now, to take advantage of the increasingly positive market sentiment.<\/p>\n<p>\u201cWe are a great Australia-based real estate company and we want to continue to push the boundaries of what is expected from the real estate industry,\u201d Pennell says.<\/p>\n<p>\u201cLast year we created a buzz in the industry with our Great campaign, so this new driver was the natural extension for the current market.<\/p>\n<p>\u201cWe understand that there\u2019s been a lot of nervousness in the market over the last 18 months but since the Federal Election and two successive rate cuts the market has shifted a gear. You can feel it in the air &#8211; our auction clearance rates are at two-year highs.<\/p>\n<p>\u201cParticularly across the eastern seaboard, potential vendors need to know that now is a great time to list, as the buyers are back and looking for new stock.<\/p>\n<p>\u201cHide &amp; Seek is an opportunity for us to address any lingering uncertainty and create a positive, fun, cheeky campaign that appeals to all our customers.<\/p>\n<p>\u201cThe message is, whether you are counting down to buying or selling, we\u2019re here when you decide to come out and play.\u201d<\/p>\n<p><strong>PRESS RELEASE<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHOTO: Ray White Real estate agent Ray White has\u00a0launched its<span class=\"more-link\"><a href=\"https:\/\/propertynoise.co.nz\/au\/watch-ray-white-kicks-off-australias-biggest-game-of-hide-seek\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":21090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478098512,478098521,478098704,478100371,478107027,478107028,478107026,478098513,478098579,478098510,478098514,478098561,478098511,478098705,478098533,478098921,478098509,478099123],"class_list":["entry","author-data123nz","post-21089","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-australia","tag-australians","tag-dan-white","tag-great-australian-dream","tag-hide-seek","tag-hide-seek-campaign","tag-lisa-pennell","tag-property","tag-property-market","tag-property-news","tag-propertynoise","tag-ray-white","tag-real-estate","tag-real-estate-agency","tag-real-estate-agent","tag-real-estate-franchise","tag-real-estate-news","tag-sutherland-shire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WATCH: Ray White kicks off Australia&#039;s biggest game of Hide &amp; 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