{"id":23203,"date":"2020-01-18T10:22:04","date_gmt":"2020-01-17T21:22:04","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=23203"},"modified":"2020-01-18T10:22:13","modified_gmt":"2020-01-17T21:22:13","slug":"is-the-domain-share-price-a-buy-or-is-it-overshadowed-by-rea-group","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/is-the-domain-share-price-a-buy-or-is-it-overshadowed-by-rea-group\/","title":{"rendered":"Is the Domain share price a buy, or is it overshadowed by REA Group?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>PHOTO: Domain Group<\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">There is no doubt that FY19 was very challenging for online property classifieds site&nbsp;<strong>Domain Holdings Australia Ltd<\/strong>&nbsp;(ASX: DHG). During that time residential property listings declined in our capital cities, especially in Sydney and Melbourne, due to the downturn in the housing market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domain\u2019s FY19 financial results were disappointing, with adjusted revenue of $302.3 million down by 6.1%, and adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) of $96.6 million down by 14.7%. However, there have been positive signs since then, with the Domain share price increasing by 40% since last August, and the housing market now picking up strongly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New strategy initiatives<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As Domain is now part-owned by the merged Fairfax Group\/<strong>Nine Entertainment Co Holdings Ltd<\/strong>&nbsp;(ASX: NEC), the entity has begun to leverage its broadcast and digital assets to direct traffic towards its domain.com website and other services. Rival&nbsp;<strong>REA Group Limited<\/strong>&nbsp;(ASX: REA) has been following a similar strategy for years, as it is majority owned by<strong>&nbsp;News Corp<\/strong>&nbsp;(ASX: NWS).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, Domain is branching out into digital display advertising and enterprise-facing property data services for real estate agents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do property classifieds compare?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When looking at the online property classifieds market, I think it is very useful to view it in relation to the other 2 key segments of Australia\u2019s online classifieds market \u2013 employment and automotive \u2013 to gain a wider market perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In both markets, one player dominates the market, and has an overwhelming market share of revenues and listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">READ MORE VIA <a href=\"https:\/\/au.finance.yahoo.com\/news\/domain-share-price-buy-overshadowed-053622129.html\">YAHOO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHOTO: Domain Group There is no doubt that FY19 was<span class=\"more-link\"><a href=\"https:\/\/propertynoise.co.nz\/au\/is-the-domain-share-price-a-buy-or-is-it-overshadowed-by-rea-group\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":23204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478100369,478108051,478104670,478103872,478104672,478098903,478098737],"class_list":["entry","author-data123nz","post-23203","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-domain-group","tag-domain-com-au","tag-online-real-estate","tag-online-real-estate-giant","tag-online-real-estate-listing","tag-rea-group","tag-realestate-com-au"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the Domain share price a buy, or is it overshadowed by REA Group? 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