{"id":23348,"date":"2020-01-27T09:46:10","date_gmt":"2020-01-26T20:46:10","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=23348"},"modified":"2020-01-27T09:46:16","modified_gmt":"2020-01-26T20:46:16","slug":"threats-to-realestate-com-au-challenger-5-amazon","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/threats-to-realestate-com-au-challenger-5-amazon\/","title":{"rendered":"Threats to Realestate.com.au \u2013 Challenger 5: AMAZON"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>PHOTO:  Amazon is an on-line retailer that has turned into a global success story, acquiring an extremely strong foothold in international markets all across the planet. <\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\"> Our list of potential challengers to REA\u2019s dominance in the Australian Real Estate sector continues with Amazon \u2013 one of the largest companies on the planet with resources that easily eclipse those of REA. While the investments made by Amazon into real estate at this stage are akin to merely dipping in a toe to test the waters, if they choose to allocate budget to the Australian property sector, they have the scale to drastically impact REA\u2019s dominance and completely alter the portal space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we have been reporting,\u00a0<a href=\"https:\/\/www.business2.com.au\/2019\/10\/what-companies-can-potentially-threaten-realestate-com-aus-market-dominance\/\">Realestate.com.au is facing legitimate<\/a>\u00a0challenges from a variety of diverse, tech-enabled businesses. One of the primary threats to REA has emerged in the form of Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon is an on-line retailer that has turned into a global success story, acquiring an extremely strong foothold in international markets all across the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From books, brown and white goods, toys, technology and a lengthy list of other products shipped worldwide \u2013 as well as an on-demand streaming TV and movie service competing with the likes of Netflix \u2013 Amazon has established itself as the 3<sup>rd<\/sup>&nbsp;largest company in the world in 2019 by market value, worth a staggering USD $916.1 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how are they moving in on the real estate market?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ESTABLISHING STRONG PARTNERSHIPS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon\u2019s strategy for entering the real estate industry has been measured and spread across a very select number of ventures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the most widely reported of these is their partnership with Realogy, the company behind brands such as Century 21, Sotheby\u2019s International Realty and Coldwell Banker. Realogy provides marketing services, mentorship and training, general sales support systems, services and tools to some of the largest real estate agencies and brokerages in North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">READ MORE VIA <a href=\"https:\/\/www.business2.com.au\/2020\/01\/threats-to-realestate-com-au-challenger-5-amazon\/\">BUSINESS2<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHOTO: Amazon is an on-line retailer that has turned into<span class=\"more-link\"><a href=\"https:\/\/propertynoise.co.nz\/au\/threats-to-realestate-com-au-challenger-5-amazon\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":23349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478098917,478108532,478104670,478103250,478103872,478106430,478098912],"class_list":["entry","author-data123nz","post-23348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-amazon","tag-australian-real-estate-listings","tag-online-real-estate","tag-online-real-estate-agent","tag-online-real-estate-giant","tag-online-real-estate-service","tag-rea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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