{"id":23749,"date":"2020-02-18T11:31:58","date_gmt":"2020-02-17T22:31:58","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=23749"},"modified":"2020-02-18T11:33:29","modified_gmt":"2020-02-17T22:33:29","slug":"realestate-com-au-launches-autumn-advertising-campaign-millions-more-buyers-watch","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/realestate-com-au-launches-autumn-advertising-campaign-millions-more-buyers-watch\/","title":{"rendered":"realestate.com.au launches autumn advertising campaign \u2018Millions More Buyers\u2019 | WATCH"},"content":{"rendered":"\n

PHOTO: Chief Audience and Marketing Officer, Melina Cruickshank <\/strong><\/p>\n\n\n\n

realestate.com.au<\/a> has surged to a new record audience high of 9.3 million as its new autumn advertising campaign begins.<\/h4>\n\n\n\n

The \u2018Millions More Buyers\u2019 campaign uses modern illustration throughout the brand\u2019s multi-channel approach. Digital, out of home, radio and TV campaigns aim to drive listing activity in the market as the autumn selling season begins strongly.<\/p>\n\n\n\n

The campaign\u2019s 30-second TV commercial aired nationally for the first time on Sunday evening.<\/p>\n\n\n\n

The short, illustrated story centres on successful sellers visiting an abstract concept of \u2018Australia\u2019s #1 address in property\u2019 and is backed by music from German American duo, Sofi Tukker.<\/p>\n\n\n\n

The artist behind the illustrations is London-based Steve Scott. Steve\u2019s style mixes the contemporary with a nod to retro, having worked on a number of high profile illustrative campaigns around the globe.<\/p>\n\n\n\n

\n