{"id":25189,"date":"2020-05-13T10:03:07","date_gmt":"2020-05-12T22:03:07","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=25189"},"modified":"2020-05-13T10:03:07","modified_gmt":"2020-05-12T22:03:07","slug":"ray-whites-head-of-marketing-lisa-pennell-departs","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/ray-whites-head-of-marketing-lisa-pennell-departs\/","title":{"rendered":"Ray White\u2019s head of marketing Lisa Pennell departs"},"content":{"rendered":"

PHOTO: Pennell first joined Ray White in 2001<\/strong><\/p>\n

The head of marketing at real estate group Ray White, Lisa Pennell, has left following a long association with the company.<\/p>\n

She has been in the top marketing function for over two years, as well as national PR manager in the early 2000s, and said she\u2019s not yet sure what\u2019s next.<\/p>\n

\u201cMy key ambition was to break the brand out of the category \u2013 a category that is most well known for chest beating and the annual gamut of homogenous \u2018spring has sprung\u2019 campaigns,\u201d Pennell told Mumbrella.<\/p>\n

\"Elyse<\/a><\/div>\n
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Elyse Knowles buys $2.3million Byron Bay beach house<\/a><\/h2>\n<\/header>\n<\/div>\n

Her recent achievements, she said, include raising $1.25m for bushfire relief efforts with the industry initiative Beyond Bricks and \u201c[working] our butts off throughout the COVID-29 crisis, setting a new benchmark for marketing at Ray White\u201d, she added on LinkedIn.<\/p>\n

\u201cI\u2019m most proud of the high-performing team I built and have had the pleasure of working with, they really rose to every challenge. My experience has confirmed it\u2019s more important today for a CMO to be a strategic and strong leader who\u2019s able to bring together disparate specialist skills and enable collaboration, than to be a traditional marketer,\u201d she told Mumbrella.<\/p>\n

\u201cI walk away from the group having achieved incredibly strong metrics in all areas and am now looking forward to a break to refresh and reconsider my next challenge.\u201d<\/p>\n

Under Pennell\u2019s leadership,\u00a0Ray White launched its first brand campaign in its 116-year history in 2018 featuring Rhys Muldoon<\/a>.<\/p>\n