{"id":25997,"date":"2020-06-29T10:08:50","date_gmt":"2020-06-28T22:08:50","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=25997"},"modified":"2020-06-29T10:08:50","modified_gmt":"2020-06-28T22:08:50","slug":"real-estate-platform-posts-55-growth-year-on-year","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/real-estate-platform-posts-55-growth-year-on-year\/","title":{"rendered":"Real estate platform posts 55% growth year-on-year"},"content":{"rendered":"

PHOTO: realestate.com.au has set a new record, increasing its audience by 55 per cent year-on-year.<\/strong><\/p>\n

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New stats released by REA Group<\/a> show strong results for realestate.com.au for the month of May in what the group said was\u00a0\u201cunderpinned by a strong increase in buyer activity across the site\u201d.<\/p>\n

The highlights include: 1.8 million people visiting realestate.com.au each day, up by 55 per cent\u00a0year-on-year; total visits of 109 million,\u00a0up by 37 per cent\u00a0year-on-year; app launches of 43 million, up by 35 per cent year-on-year; increase in traffic to the site\u2019s buy section, up by 37 per cent year-on-year; and an increase in buyer inquiries, up by 49 per cent year-on-year.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\"Playboy<\/a><\/div>\n
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Former Playboy Playmate Kendra Wilkinson is becoming a real estate agent<\/a><\/h2>\n<\/header>\n<\/div>\n
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\u201cWhile it\u2019s been critical to support our customers and consumers through the short-term impacts of COVID-19, we knew it was equally important to think long-term,\u201d\u00a0REA Group chief audience and marketing officer Melina Cruickshank said.<\/p>\n

\u201cThis meant we made an active decision to continue to invest in marketing our brand and products throughout the COVID-19 pandemic. Millions of people rely on realestate.com.au when buying or selling property, and we wanted to do everything in our power to minimise the disruption brought to the property market.\u201d<\/p>\n

Commenting further,\u00a0REA Group chief consumer product officer Val Brown added: \u201cThrough a variety of channels, the product and marketing teams delivered a number of initiatives to enable the ongoing connection of buyers and agents, including \u2018Digital Inspections\u2019 and new partnerships with 10 online auction platforms.<\/p>\n

READ MORE VIA REB<\/a><\/p>\n

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