{"id":26615,"date":"2020-08-07T13:53:39","date_gmt":"2020-08-07T01:53:39","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=26615"},"modified":"2020-08-07T13:53:39","modified_gmt":"2020-08-07T01:53:39","slug":"how-one-woman-is-disrupting-the-real-estate-industry","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/how-one-woman-is-disrupting-the-real-estate-industry\/","title":{"rendered":"How one woman is disrupting the real estate industry"},"content":{"rendered":"

PHOTO: Lauren (R) lives and breathes real estate, and has been in the industry for more than 15 years.<\/strong><\/p>\n

For Brisbane-based prestige property buyer\u2019s agent, Lauren Moore, she wasn\u2019t afraid to ruffle a few feathers by swapping sellers for buyers with the intent of creating a more levelled playing field in her local marketplace.<\/p>\n

Launching Lauren Moore Property<\/a> in March 2018, Lauren, previously a sales agent, says she decided to \u201cflip the switch\u201d and advocate for buyers who she felt were underrepresented in Brisbane. And despite \u201cbuyer\u2019s agents\u201d being quite a new service in Queensland, she saw a gap in the market and decided to go for it.<\/p>\n

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The house that Instagram built! Tammy Hembrow, 26, purchases a Gold Coast waterfront mansion<\/a><\/h2>\n<\/header>\n<\/div>\n

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\u201cWhen speaking with local families, I noticed a huge frustration in Brisbane\u2019s inner-city, local real estate market. There was limited stock and high buyer demand so buyers had little control or support.<\/p>\n

\u201cI knew buyers’ agencies were in their infancy in Brisbane and there was a huge gap in the market for someone to advocate for families looking to purchase a new home. The prestige market was missing a strong industry leader in the buyer\u2019s agency space, and even though it made more sense for me to go back into sales, I decided to flip the switch and advocate for buyers,\u201d Lauren explains.<\/p>\n

Lauren is proving to be a real innovator in the industry – filling the missing link and helping buyers find their home or investment, and by doing so, she\u2019s on the fast-track to success. Lauren\u2019s experienced solid growth as her business has almost doubled year on year. \u201cMy business has taken off and it actually wasn\u2019t something I expected or forecasted. I was inundated with clients wanting to utilise my service.\u201d Lauren also grew her team in 2020, bringing on Jillian Breen who was also an accomplished sales agent, who\u2019s now using her expertise to represent clients on the other side of the transaction.<\/p>\n

Despite COVID-19, Lauren\u2019s client activity remained strong. She says her role creates diversity in the property market, previously steered by sales agents. \u201cThe selling agent has always controlled the narrative in real estate. This for years has left buyers with no control in the purchasing process. Agents are there to get the best price for the vendor. Unless you have worked in the industry and been privy to how the sales, negotiation and auction process works, there is no way an ordinary buyer is on an even playing field or aware of the inside tricks of the trade.<\/p>\n

\u201cBuyer\u2019s agents were traditionally used for investors, but with interstate migration at an all time high in the past few years, we have really seen the interstate purchasers drive the buyer\u2019s agency industry in Australia for owner occupiers.\u201d<\/p>\n

The Real Estate Buyers Agents Association (REBAA), which Lauren is an accredited member of states that in 2014, they had a membership base of just 53. \u201cNow we have 84 members (an increase of almost 60%). And there are currently about 200 buyer\u2019s agency registered businesses nationally.<\/p>\n

\u201cWe are currently receiving approximately 40 new membership enquiries per month nationally. Two to three years ago, this was around 15 per month,\u201d a REBAA spokesperson explains.<\/p>\n

And Lauren also acknowledges the growth in Australia, \u201cNationally, buyer\u2019s agents are really starting to build merit. Buyer\u2019s agents have been prevalent in the US for years and now time-poor Australian\u2019s really understand the value of having a professional on their side of the property transaction, and I\u2019m here to do just that.\u201d<\/p>\n

She says another often overlooked benefit of a buyer\u2019s agent is that they provide buyers with property options not available to everyone. A good buyer\u2019s agent generally has a solid list of off-market options, which Lauren does and contributes to her early success.<\/p>\n

\u201cI hold a long stock list of off-market properties where vendors come directly to me and bypass the agents. A lot of vendors do not necessarily want to go to market for varying reasons such as divorce, insolvency, privacy and so on, and the off-market space is giving people options to the traditional real estate process. Some seller\u2019s aren\u2019t in a hurry to sell as they may be considering downsizing but still have older kids at home etc and would sell if they got the right price. We can also match vendors to a sales agent should they need help with the sales process.<\/p>\n

\u201cMy major difference is I prospect for stock like a real estate agent; I letterbox drop, door knock and cold call vendors to find properties. Buyers are now being represented and being presented with opportunities that aren\u2019t offered to everyone, which is giving them power. It\u2019s been long overdue and exciting to see the real estate industry evolve for the better,\u201d Lauren concludes.<\/p>\n

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