{"id":27102,"date":"2020-08-27T15:43:51","date_gmt":"2020-08-27T03:43:51","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=27102"},"modified":"2020-08-27T15:43:51","modified_gmt":"2020-08-27T03:43:51","slug":"realestate-com-au-springs-into-fresh-campaign","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/realestate-com-au-springs-into-fresh-campaign\/","title":{"rendered":"realestate.com.au springs into fresh campaign"},"content":{"rendered":"

PHOTO: Nerida Conisbee | realestate.com.au <\/strong><\/p>\n

realestate.com.au has surged to an all-time audience high, reaching 12 million Australians in July, as the brand announced the launch of its new campaign.<\/strong><\/p>\n

The campaign extends upon the successful \u2018Millions More Buyers\u2019 messages and continues to leverage the platform\u2019s market leadership position of having the largest and most engaged audience of property seekers.<\/p>\n

REA Group Executive Manager, Consumer Marketing, Sarah Myers, said sellers remain at the heart of the spring campaign.<\/p>\n

\u201cWe continue to see strong demand across all realestate.com.au platforms, with a noticeable increase in buyer activity compared to this time last year.<\/p>\n

\u201cViews of properties for sale on our site are up more than 35 per cent.<\/p>\n

\u201cWith buyer demand so strong, sellers may be tempted to sell \u2018off-market\u2019. We want sellers to understand there are risks in not advertising your biggest asset in the one place buyers will definitely look.<\/p>\n

\u201cWith millions more buyers than anywhere else, our spring message to sellers is their property will be invisible if they aren\u2019t advertising on the #1 platform, realestate.com.au,\u201d Ms Myers said.<\/p>\n

The creative for the brand\u2019s multi-channel approach for the new campaign will include digital, out of home, radio and TV campaigns, which all aim to drive listing activity in the market as the spring selling season begins.<\/p>\n

With movement across the country restricted, local precincts are more relevant than ever and the outdoor creative focuses on localised messages targeted across transit and street furniture in key suburbs across Sydney, Melbourne and Brisbane.<\/p>\n

The campaign\u2019s fresh 30-second television commercials (linked below) launched in the Sydney market this week. The four chapters of the TVC campaign will run in sequence and will air on Channel 9, 10 and digitally.<\/p>\n

Episode 1: Off-Market |\u00a0Episode 1 | Realestate.com.au<\/a>
\nEpisode 2: Off-Market |\u00a0Episode 2 | Realestate.com.au<\/a>
\nEpisode 3: Off-Market |\u00a0Episode 3 | Realestate.com.au<\/a>
\nEpisode 4: Off-Market |\u00a0Episode 4 | Realestate.com.au<\/a><\/p>\n

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