{"id":27457,"date":"2020-09-10T10:09:43","date_gmt":"2020-09-09T22:09:43","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=27457"},"modified":"2020-09-10T10:13:43","modified_gmt":"2020-09-09T22:13:43","slug":"how-agents-are-turning-social-media-into-commission","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/how-agents-are-turning-social-media-into-commission\/","title":{"rendered":"How agents are turning social media into commission"},"content":{"rendered":"

PHOTO: Lisa Novak & Nic Fren<\/strong><\/p>\n

Forget the high flying, Audi emblem promoting, carefully positioned profiling shots for Instagram, here we meet two Sydney real estate agents who went against the grain & turned social media posts into commission.<\/strong><\/em><\/p>\n

From unknowns when they stepped into the industry to industry leaders today, Nic Fren<\/u><\/a> & Lisa Novak<\/u><\/a> share why they first saw value in social media marketing and what it\u2019s done for their career and their clients today.<\/p>\n

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In 2015, then eastern suburbs agent Nic Fren of Laing & Simmons Woollahra\u00a0became the first reported agent to list AND sell a home with it all done through Facebook.<\/p>\n

In a time when social media marketing hadn\u2019t quite hit the real estate industry, Nic explains his success came from posting on his personal page and speaking to his followers opposed to AT them which is what he sees all too often today.<\/p>\n

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“No one was doing it back then”<\/em><\/strong><\/p>\n

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Nic explained and I didn\u2019t have the financial capabilities to fund big marketing campaigns\u00a0so I used the only free tool available (at the time) which was Facebook. I actually hated social media; I didn\u2019t even get Instagram until a year after this sale.<\/p>\n

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I posted an RP Data photo of the home with the features and BOOM, 3 days later it was sold to another follower with $0 spent on a marketing campaign.<\/p>\n

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Agents started taking notice as Nic\u2019s popularity grew on social media and the results came in. Crediting 23 sales and properties leased \u201cdirectly\u201d<\/strong> through social media in an 18-month period, unheard of at that time.<\/p>\n

The one thing Nic apologizes for is the market wraps in front of a white wall. I started that back in 2016. I\u2019m sorry, no one actually cares.<\/p>\n

Mrs\u00a0Smith doesn\u2019t know what contract requests means he says. <\/strong><\/em><\/p>\n

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Then, \u201cthe most innovative person in real estate\u201d and \u201csuper-agent\u201d Lisa Novak raised the bar and set the benchmark for selling on social media today.\u00a0<\/strong><\/em><\/p>\n

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Lisa, just shy of turning 50 and working within the business for 18 years from marketing through to a GM role simply picked up her desk and moved it into the sales room around 2 years ago. Having watched the industry on the sideline and realizing we were stuck in a time warp, amongst other key areas of the business wondered how she could put a spin on social media marketing to be more relevant in today\u2019s world. Also noticing that there\u2019s no alternative to the major portals when it comes to promoting a property online and do vendors really need to pay thousands in marketing on those portals.<\/p>\n

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Having spent close to two decades in the business and watching what everyone was doing, Lisa quickly made a name for herself as the queen of social media selling property pre market on the northern beaches using a proven strategy with vendors to showcase their properties on her socials before going to the open market.<\/p>\n

Close to 60 properties sold through her social media has saved her owners marketing fees, open homes and the\u00a0stresses\u00a0of going to market.\u00a0<\/em><\/p>\n

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Both agents became aware of their following and engagement and very quickly realized they had something other agents didn\u2019t or hadn\u2019t yet discovered.<\/p>\n

They had worked out the formula to selling on socials.<\/p>\n

What is it? It\u2019s being social.\u00a0<\/strong><\/em><\/p>\n

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While these days Mr Fren owns one of the largest social media marketing agencies for the real estate industry.<\/p>\n

Ms\u00a0Novak along with husband Mark owns one of the largest real estate offices in Sydney\u2019s northern beaches, but don\u2019t expect any highly produced videos or content pieces.<\/p>\n

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Ms\u00a0Novak is seen walking around holding her iPhone when showing a property pre market while\u00a0Mr\u00a0Fren explains he\u2019s usually walking down Macleay Street in Potts Point, headphones in while wearing singlets.<\/p>\n

Both agents interestingly enough start\u00a0their videos with a \u201cHi Guys\u201d<\/em> and a big smile. People go onto social media to escape the real world for a moment not to have your latest listing or your BMW splashed across their screens\u00a0Mr\u00a0Fren said. I wanted to show me as a person and what I\u2019m seeing with my own eyes when I walk into a property\u00a0<\/em>Ms\u00a0Novak explains to Lee Woodward.<\/p>\n

I think people are comfortable with Lisa & I\u00a0Mr\u00a0Fren said. They see US online; they feel they know us and don\u2019t feel\u00a0intimidated\u00a0to approach us. We are not trying to be anything other than authentic and people like that.<\/p>\n

What you see is what you get. Two agents with a genuine passion for what they do while achieving results. Lisa has been doing the circuits speaking at events and on podcasts telling her journey while Nic works with agents\/agencies and networks training and\u00a0mentoring\u00a0them on how to pull results from socials.<\/p>\n

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Paul Close<\/strong><\/p>\n

Public Relations<\/strong><\/p>\n

Bespoke Media Management<\/strong><\/p>\n

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