{"id":29515,"date":"2020-12-07T09:19:14","date_gmt":"2020-12-06T20:19:14","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=29515"},"modified":"2020-12-07T09:19:14","modified_gmt":"2020-12-06T20:19:14","slug":"the-big-problem-with-off-market-sales","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/the-big-problem-with-off-market-sales\/","title":{"rendered":"The big problem with \u2018off market\u2019 sales"},"content":{"rendered":"

PHOTO: The right marketing can get you the right price. Picture: Supplied Source: Supplied<\/em><\/span><\/strong><\/p>\n

Sellers are potentially costing themselves hundred of thousands of dollars by choosing to sell their homes \u2018off-market\u2019.<\/p>\n

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This method of selling has enjoyed a sharper focus this year due to the health restrictions imposed under the coronavirus pandemic.<\/p>\n

Such considerations are valid and some vendors may have a reason for selling this way, such as privacy. But for the majority of sellers it\u2019s probably wisest to broaden your home\u2019s appeal to as many potential buyers as possible.<\/p>\n

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\"Is<\/div>\n

Is selling off market everything it\u2019s cracked up to be? Picture: James MacSmith Source: Supplied<\/span><\/strong><\/em><\/p>\n<\/div>\n

One example of this is Blackheath\u2019s glorious Balquhain, considered one of the best homes in the Blue Mountains, which sold last month to a casual buyer for $3.8 million who was perusing the Wentworth Courier. The buyer\u00a0toured the home for just 20 minutes\u00a0before he decided he wanted it.<\/p>\n

Real estate expert and Sky News commentator Tom Panos says the sales approach can be broken down into three market sections:<\/p>\n

1) Off market \u2013 where the home is offered to a select list of buyers perhaps via a database.<\/p>\n

2) Off portal \u2013 where the home is for sale, but is not advertised in print or online via portals such as realestate.com.au.<\/p>\n

3) On market \u2013 the home is marketed extensively to reach as many potential buyers as possible.<\/p>\n<\/div>\n

READ MORE VIA NEWS.COM.AU<\/a><\/p>\n

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