{"id":34767,"date":"2021-09-24T08:16:02","date_gmt":"2021-09-23T20:16:02","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=34767"},"modified":"2021-09-24T08:16:02","modified_gmt":"2021-09-23T20:16:02","slug":"119-year-history-drives-real-estate-agency-networks-new-campaign-watch","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/119-year-history-drives-real-estate-agency-networks-new-campaign-watch\/","title":{"rendered":"119-year history drives real estate agency network\u2019s new campaign | WATCH"},"content":{"rendered":"<p><strong>PHOTO: Ray White has launched its biggest brand campaign to date, drawing on the franchise\u2019s 119-year history and sheer size in the new collateral.\u00a0<\/strong><\/p>\n<p>Representing one of the largest group media buys ever for the network, the campaign, called \u201cProudly Ray White,\u201d will span social media, digital, press advertising, drop cards, video assets, billboards, bus shelters, and EDM assets.<\/p>\n<p><iframe title=\"Proudly Ray White\" width=\"1380\" height=\"776\" data-src=\"https:\/\/www.youtube.com\/embed\/CXj65pkQ3xE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n<p>Developed by <a href=\"https:\/\/propertynoise.co.nz\/au\/?s=Ray+White&amp;submit=Search\">Ray White<\/a> marketing manager Todd Alexander and brand manager David Williamson, the duo said this large-scale effort follows on from a more data-driven approach that was instigated in last year\u2019s marketing push, which responded to buyer feedback during a tumultuous time for the industry.<\/p>\n<p>\u201cLast year we diverted from our traditional brand awareness campaign where emotive messaging was at the forefront and focused on data and insights. We found that our customers and our network were keen for knowledge and understanding of what was happening in the property market,\u201d Mr Alexander said.<\/p>\n<p>This year, they\u2019re leveraging their data while also drawing attention back to what sets the brand apart.<\/p>\n<p>\u201cWe have again leveraged our data and insights but have also chosen to focus on what makes us different. We are family-owned and led and I think for Australians that\u2019s important and something to be proud of,\u201d Mr Alexander explained.<\/p>\n<div class=\"entry-featured-img-wrap\"><a class=\"entry-featured-img-link\" href=\"https:\/\/propertynoise.co.nz\/au\/no-finish-line-brian-white-story-premieres-may-8\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"attachment-hoot-medium-thumb  entry-content-featured-img entry-grid-featured-img wp-post-image lazyloaded\" src=\"https:\/\/i0.wp.com\/www.propertynoise.com.au\/wp-content\/uploads\/2018\/01\/INDUSTRY-veteran-Brian-White.jpg?resize=460%2C270&amp;ssl=1\" sizes=\"(max-width: 460px) 100vw, 460px\" srcset=\"https:\/\/i0.wp.com\/www.propertynoise.com.au\/wp-content\/uploads\/2018\/01\/INDUSTRY-veteran-Brian-White.jpg?resize=460%2C270&amp;ssl=1 460w, https:\/\/i0.wp.com\/www.propertynoise.com.au\/wp-content\/uploads\/2018\/01\/INDUSTRY-veteran-Brian-White.jpg?zoom=2&amp;resize=460%2C270&amp;ssl=1 920w\" alt=\"Brian White\" width=\"460\" height=\"270\" data-srcset=\"https:\/\/i0.wp.com\/www.propertynoise.com.au\/wp-content\/uploads\/2018\/01\/INDUSTRY-veteran-Brian-White.jpg?resize=460%2C270&amp;ssl=1 460w, https:\/\/i0.wp.com\/www.propertynoise.com.au\/wp-content\/uploads\/2018\/01\/INDUSTRY-veteran-Brian-White.jpg?zoom=2&amp;resize=460%2C270&amp;ssl=1 920w\" data-src=\"https:\/\/i0.wp.com\/www.propertynoise.com.au\/wp-content\/uploads\/2018\/01\/INDUSTRY-veteran-Brian-White.jpg?resize=460%2C270&amp;ssl=1\" data-sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/div>\n<div class=\"entry-grid-content\">\n<header class=\"entry-header\">\n<h2 class=\"entry-title\"><a href=\"https:\/\/propertynoise.co.nz\/au\/no-finish-line-brian-white-story-premieres-may-8\/\" rel=\"bookmark\">No Finish Line \u2013 Brian White story<\/a><\/h2>\n<\/header>\n<\/div>\n<p>Further to that, they\u2019d looked for a way to draw attention to the scale of the Ray White enterprise.<\/p>\n<p>\u201cThere is also a branding piece around being the largest real estate group in Australasia. We\u2019re proud to help more Australians with their property dreams than any other group and as far as market share goes, we are the biggest by double,&#8221; he noted.<\/p>\n<p>Mr Williamson added that the messaging resonated with the company because it\u2019s long been a part of the Ray White identity.<\/p>\n<p>\u201cThe \u2018proud\u2019 concept was something that came directly from our Chairman <a href=\"https:\/\/propertynoise.co.nz\/au\/?s=Brian+White&amp;submit=Search\">Brian White<\/a>,\u201d Mr Williamson said.<\/p>\n<p>\u201cHe speaks about the core business values, that at Ray White we aim to be proud of every transaction, proud of our humble beginnings 119 years ago, proud of our leading data and technology offering to customers, proud to still be family-owned today and proud to help more Australians buy and sell their home than any other group.\u201d<\/p>\n<p>https:\/\/www.instagram.com\/p\/CUDb3lZMmT7\/?utm_source=ig_web_copy_link<\/p>\n<h3 class=\"widget-title\"><span 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&rarr;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":34768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478098730,478098512,478115599,478098521,478118133,478098560,478118134,478118129,478098982,478118131,478098519,478098535,478118130,478098513,478098873,478098579,478098561,478108275,478098710,478098511,478098705,478098533,478098828,478098829,478098921,478098509,478099296,478111289,478118132],"class_list":["entry","author-data123nz","post-34767","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-auctions","tag-australia","tag-australian-real-estate-franchise","tag-australians","tag-billboards","tag-brian-white","tag-bus-shelters","tag-david-williamson","tag-digital","tag-drop-cards","tag-home-ownership","tag-house-prices","tag-press-advertising","tag-property","tag-property-investment","tag-property-market","tag-ray-white","tag-ray-white-australia","tag-ray-white-group","tag-real-estate","tag-real-estate-agency","tag-real-estate-agent","tag-real-estate-agents","tag-real-estate-brand","tag-real-estate-franchise","tag-real-estate-news","tag-social-media","tag-todd-alexander","tag-video-assets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>119-year history drives real estate agency network\u2019s new campaign | WATCH - Property News Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propertynoise.co.nz\/au\/119-year-history-drives-real-estate-agency-networks-new-campaign-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"119-year history drives real estate agency network\u2019s new campaign | WATCH - Property News Australia\" \/>\n<meta property=\"og:description\" content=\"PHOTO: Ray White has launched its biggest brand campaign toRead More &rarr;\" \/>\n<meta property=\"og:url\" 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