{"id":36355,"date":"2022-01-04T12:03:14","date_gmt":"2022-01-03T23:03:14","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=36355"},"modified":"2022-01-04T12:03:14","modified_gmt":"2022-01-03T23:03:14","slug":"selling-sunset-the-sydney-agent-using-exclusive-events-to-find-buyers","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/selling-sunset-the-sydney-agent-using-exclusive-events-to-find-buyers\/","title":{"rendered":"Selling sunset: The Sydney agent using exclusive events to find buyers"},"content":{"rendered":"

PHOTO: Sydney, Australia<\/strong><\/p>\n

When you\u2019re selling a property that\u2019s perfect for throwing a party, there\u2019s only one way to really show it off.<\/p>\n

The recent sale of 10\/33 East Crescent Street McMahons Point tested an agent\u2019s theory that an entertaining property needed entertainment to reveal its best features.<\/p>\n

So Adrian Bridges of Atlas Lower North Shore threw an\u00a0exclusive launch party to kick off the campaign. With drinks, food from local vendors, and the chance to take in the view as the sun set over Sydney harbour for the evening, it attracted roughly 75 guests made up of key people from the local area, the agency\u2019s\u00a0top buyers and relocation agents, and other Atlas agents.<\/p>\n

Lo and behold, the property, which went up with an initial guide of\u00a0$8,750,000, sold to an attendee of the event seven days later, prior to auction, in \u201cthe early $10 million range\u201d, according to Mr Bridges. It\u2019s an increase he credits to having shown off the home\u2019s best features that night.<\/p>\n

\u201cBoasting direct harbour access, it\u2019s almost equal outside to inside with these huge entertaining terraces. And I thought, a buyer just coming in for 15 or 20 minutes during an open home or an appointment is just not sufficient to show what the apartment\u2019s capable of,\u201d Mr Bridges explained of his thinking behind the somewhat unorthodox marketing idea.<\/p>\n

With the seller having put $100,000 into a renovation facilitated by Mr Bridges\u2019 team, the agency took on the duty of throwing the function to set it off.<\/p>\n

And while Mr Bridges says that kind of outlay isn\u2019t right for many properties, in certain situations, an evening soiree can be the perfect marketing strategy.<\/p>\n

\u201cI think this works for lifestyle properties, certainly homes that have great entertainment capabilities, properties with views \u2013 places that come alive in the evening. I think it allows someone to connect with a home a lot better,\u201d Mr Bridges said.<\/p>\n

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