{"id":37361,"date":"2022-03-14T12:13:59","date_gmt":"2022-03-13T23:13:59","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=37361"},"modified":"2022-03-14T12:15:37","modified_gmt":"2022-03-13T23:15:37","slug":"25-years-after-bringing-harcourts-to-australia","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/25-years-after-bringing-harcourts-to-australia\/","title":{"rendered":"25 years after bringing Harcourts to Australia"},"content":{"rendered":"

PHOTO: Steven Green, Irene Green and Mitch Green celebrate 25 years of Harcourts in Australia.<\/strong><\/p>\n

When Mike and Irene Green arrived in Brisbane<\/a> from Auckland in early 1997 they did so with two young boys in tow and one big ambition \u2013 to take New Zealand\u2019s most successful real estate brand, Harcourts, to a country where it was largely unknown and franchise it.<\/h3>\n
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Less than two months later, on 4 March, the couple opened the first of four\u00a0Harcourts\u00a0offices and, 25 years later, the franchise\u2019s success speaks for itself.<\/p>\n

It was a long and arduous journey and one that\u2019s been undertaken largely unreported until last year, when news broke that the\u00a0Harcourts network\u00a0had hit the number two spot for the highest number of sales across Australia.<\/p>\n

\u201cAt the time, it was a huge decision to pack up our young family and move to another country. Everyone said we had rocks in our head, that no brand had ever succeeded coming from New Zealand to Australia, only the other way around.\u201cWe\u2019d barely unpacked before we were busily opening our first cornerstone offices, with much of the groundwork having been done by an incredible man, Mike Piagno, who we\u2019d been lucky enough to meet and employ on a scouting trip the year earlier,\u201d Mrs Green said.<\/p>\n

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\u201cAnd that if we had any chance at all we should have started off in Sydney. I think we heard every sheep joke imaginable. But all of this probably just made us even more determined to succeed.<\/p>\n

\u201cFor me, moving to Brisbane was a lifestyle decision, it was where we wanted to live more than anywhere in the world. So I was willing to take the risk.<\/p>\n

\u201cFor Mike, it was the continual drive to be the best, to be number one in our field in a bigger pond \u2013 we\u2019d already successfully conquered the north island of New Zealand and built a nine office network that had become number one in the Harcourts brand. It was time for a new challenge.\u201d<\/p>\n

Mr Green said that while the duo has made plenty of mistakes along the way, he and Mrs Green always worked as a team and supported each other through the challenging times, living by one of the key brand values of \u201cdoing the right thing\u201d.<\/p>\n

\u201cIn our industry, unfortunately sometimes doing the right thing means coming in second or even last,\u201d he explained.<\/p>\n

\u201cBut we never wavered from our values and gradually over time, almost by stealth, we just kept growing, building a community of like-minded people who were great at what they did and believed in what we stand for.\u201d<\/p>\n

It wasn\u2019t an easy journey, and there was some opposition from competitors, but that only served to fuel the Greens desire to succeed.<\/p>\n

\u201cI remember being told in the early days that a major competitor had stood in front of their business owners in Queensland and told them not to worry about\u00a0Mike Green, that he\u2019d be back in New Zealand in six months,\u201d Mr Green said.<\/p>\n

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