{"id":39116,"date":"2022-06-16T19:08:55","date_gmt":"2022-06-16T07:08:55","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=39116"},"modified":"2022-06-16T19:08:55","modified_gmt":"2022-06-16T07:08:55","slug":"ray-white-sets-non-branding-precedence","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/ray-white-sets-non-branding-precedence\/","title":{"rendered":"Ray White sets non branding precedence"},"content":{"rendered":"

PHOTO: TRG founder, Gavin Rubinstein.<\/strong><\/p>\n

Just three years after opening the doors to its Woollahra office, Gavin Rubinstein<\/a>\u2019s TRG agency is set to expand to Rose Bay \u2013 but it won\u2019t be doing it with Ray White branding.<\/h3>\n
\"real<\/a><\/div>\n
\n
\n

\u2018Want to know what I\u2019m worth? Gavin Rubinstein | WATCH<\/a><\/h2>\n<\/header>\n<\/div>\n

The\u00a0Luxe Listings Sydney<\/em><\/a>\u00a0star will still be a part of the wider Ray White family but from July 1 will no longer be branded under the Ray White name, according to\u00a0realestate.com.au<\/a>.<\/p>\n

In a letter to Ray White franchise holders, Ray White Managing Director Dan White revealed the decision had been made collectively and the featured branding would simply be TRG.<\/p>\n

Mr Rubinstein plans to keep the current Woollahra office he opened in 2019, but also open a new Rose Bay headquarters in September.<\/p>\n

\"Gavin<\/a><\/div>\n
\n
\n

Gavin Rubinstein: TIPS on how to be a great real estate agent | WATCH<\/a><\/h2>\n<\/header>\n<\/div>\n

Mr White said it wasn\u2019t possible to \u201cfacilitate this aspiration\u201d under the Ray White brand due to the impact it would have on other Ray White business owners, but that the group wanted to keep its relationship with one of its best performers.<\/p>\n

\u201cIn dealing with this issue, one option for us would be to simply farewell Gavin and his team,\u201d Mr White said in the letter.<\/p>\n

\u201cBy doing so, we gain a competitor and lose all the creativity and energy that would have otherwise remained in our group.\u201d<\/p>\n

\"Gavin<\/a><\/div>\n
\n
\n

Gavin Rubinstein says Luxe Listings Sydney has made his business \u2018magnet of attraction\u2019 | WATCH<\/a><\/h2>\n<\/header>\n<\/div>\n

In an interview with Ray White Group Head of Performance Tim Snell, and\u00a0published on\u00a0Elite Agent<\/em>\u00a0in late 2021, Mr Rubinstein flagged that he would open a new office in Rose Bay this year.<\/p>\n

Mr Snell quizzed Mr Rubinstein on why, with TRG being such a strong brand, he stayed with Ray White.<\/p>\n

\u201cHonest answer is I\u2019ve got a very, very good relationship with the White family,\u201d Mr Rubinstein said.<\/p>\n

\"Gavin<\/a><\/div>\n
\n
\n

What makes Gavin Rubinstein (LUXE LISTINGS SYDNEY) one of the countries best agents? | WATCH<\/a><\/h2>\n<\/header>\n<\/div>\n

\u201cIt\u2019s a formula that has worked over quite a decent period of time and I really appreciate that relationship. And I think it\u2019s a formula that works.\u201d<\/p>\n

Mr Rubinstein also said competition drives him.<\/p>\n

\u201cYou just have to ask yourself, do you want to compete on a big stage under the bright lights for Australia\u2019s biggest brand,\u201d he said.<\/p>\n

\"real<\/a><\/div>\n
\n
\n

Gavin Rubinstein\u2019s Net Worth: How Rich Is The Real Estate Agent? | WATCH<\/a><\/h2>\n<\/header>\n<\/div>\n

\u201cOr do you want to build your own little gig and compete with 40 to 50 people?\u201d<\/p>\n

Mr Rubinstein started TRG back in 2019 with just five employees and by the end of its first year that had grown to 16.<\/p>\n

In his first year of business ownership, Mr Rubinstein also cemented his place as the\u00a0number one selling principal in NSW and the ACT, based on commission, for the Ray White Group.<\/p>\n

\"Gavin<\/a><\/div>\n
\n
\n

Gavin Rubinstein to open his own Ray White office<\/a><\/h2>\n<\/header>\n<\/div>\n

He was also awarded the Number One Principal Award Internationally and his office ranked number six in the office rankings across the premium markets.<\/p>\n

At the time, Mr Rubinstein said he was proud of the agency\u2019s swift growth.<\/p>\n

\u201cWe started with five employees a year ago, now we have 16, and this is only the start,\u201d he said.<\/p>\n

Just before its second birthday, TRG saw all of its lead agents \u2013 Oliver Lavers, Cae Thomas, Evan Williams and Patrick Cosgrove \u2013 qualify as top\u00a0Elite level performers\u00a0with the Ray White Group.<\/p>\n

TRG now has 30 team members.<\/p>\n

\"Simon<\/a><\/div>\n
\n
\n

Luxe Listings Sydney heavyweights clash<\/a><\/h2>\n<\/header>\n<\/div>\n

In TRG\u2019s\u00a02020 cover story\u00a0with\u00a0Elite Agent<\/em>, Mr Rubinstein foreshadowed even greater growth made possible by the group\u2019s seven-day culture and a focus on hard work over entitlement.<\/p>\n

\u201cWhat I try to do here is encourage growth as much as possible, at the same time knowing no-one will ever outwork me or put in more energy,\u201d he said at the time.<\/p>\n

\u201cI need to put in that effort every single day, to be in the trenches, to give it that sacrifice, because real estate, now more than ever, is about being on the spot.<\/p>\n

\u201cIt\u2019s not about last year or what you did yesterday, it\u2019s about what you do tomorrow.\u201d<\/p>\n

Something tells us there\u2019s going to be a lot of tomorrows for TRG.<\/p>\n

READ MORE VIA ELITE AGENT<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

PHOTO: TRG founder, Gavin Rubinstein. Just three years after openingRead More →<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":39117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478098512,478098521,478109312,478098704,478121739,478106706,478105199,478116124,478117126,478098579,478098510,478098514,478098561,478099280,478109287,478117409,478121740,478102158,478117124,478116888,478106707,478105725,478119216,478114710,478098511,478098705,478098533,478098828,478098509,478098783,478110005,478121744,478121743,478121742,478116851,478121737,478121741,478121738],"class_list":["entry","author-data123nz","post-39116","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-australia","tag-australians","tag-cae-thomas","tag-dan-white","tag-elite-level-performer","tag-evan-williams","tag-gavin-rubinstein","tag-luxe-listings-sydney","tag-oliver-lavers","tag-property-market","tag-property-news","tag-propertynoise","tag-ray-white","tag-ray-white-agent","tag-ray-white-agents","tag-ray-white-brand","tag-ray-white-business-owners","tag-ray-white-family","tag-ray-white-managing-director","tag-ray-white-sydney","tag-ray-white-trg","tag-ray-white-trg-agents","tag-ray-white-trg-founder","tag-ray-white-trg-headquarters","tag-real-estate","tag-real-estate-agency","tag-real-estate-agent","tag-real-estate-agents","tag-real-estate-news","tag-rose-bay","tag-rose-bay-mansion","tag-rose-bay-property","tag-rose-bay-real-estate-office","tag-rose-bay-trg","tag-rubinstein","tag-trg","tag-trg-agency","tag-woollahra-office"],"yoast_head":"\nRay White sets non branding precedence - Property News Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propertynoise.co.nz\/au\/ray-white-sets-non-branding-precedence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ray White sets non branding precedence - Property News Australia\" \/>\n<meta property=\"og:description\" content=\"PHOTO: TRG founder, Gavin Rubinstein. 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