{"id":40904,"date":"2022-11-14T12:01:53","date_gmt":"2022-11-13T23:01:53","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=40904"},"modified":"2022-11-14T12:01:53","modified_gmt":"2022-11-13T23:01:53","slug":"what-the-worlds-top-real-estate-agent-sells-16-homes-every-day-watch","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/what-the-worlds-top-real-estate-agent-sells-16-homes-every-day-watch\/","title":{"rendered":"WHAT? The WORLD&#8217;S top real estate agent sells 16 homes every day | WATCH"},"content":{"rendered":"<p><strong>PHOTO: Ben Caballero. THE REAL DEAL<\/strong><\/p>\n<p class=\"c-post__sub-title\">A typical agent in the US closes on 10 homes in a year. One record-setting agent in Texas does better than that nearly every day.<\/p>\n<p><a href=\"https:\/\/fergscoffee.co.nz\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-92430\" src=\"https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/2022\/03\/Fergs-Coffee-BANNER-March-2022.jpg\" alt=\"Fergs Coffee\" width=\"2560\" height=\"496\" \/><\/a><\/p>\n<p>Try to picture the top-selling real estate agent in the world.<\/p>\n<p>Are you thinking of a New Yorker in a skyscraper who has befriended a bunch of investment bankers? Perhaps a shady Londoner steering oligarchs to multimillion-dollar mansions?<\/p>\n<p>Whoever you\u2019re imagining, it\u2019s probably not someone like<a href=\"https:\/\/www.propertynoise.co.nz\/?s=%C2%A0Ben+Caballero&amp;submit=Search\">\u00a0<strong>Ben Caballero<\/strong><\/a>.<\/p>\n<p>Little about Caballero\u2019s aesthetic screams world-class: The slight 83-year-old works out of a nondescript building in suburban Dallas. His office is<strong>\u00a0<\/strong>outfitted with gray carpeting and drop ceiling tiles. He shares the building with a waste management company.<\/p>\n<div class=\"entry-featured-img-wrap\"><a class=\"entry-featured-img-link\" href=\"https:\/\/www.propertynoise.co.nz\/real-estate-agent-sets-new-guinness-world-record-international\/\"><img decoding=\"async\" class=\"attachment-hoot-medium-thumb entry-content-featured-img entry-grid-featured-img wp-post-image jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2018\/05\/Americas-number-one-ranked-real-estate-agent.jpg?resize=460%2C270&amp;ssl=1\" alt=\"Ben Caballero\" width=\"460\" height=\"270\" data-attachment-id=\"46615\" data-permalink=\"https:\/\/www.propertynoise.co.nz\/international-real-estate-agent-ben-caballero-named-guinness-world-record-holder\/homesusa-ben-caballero-tx\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2018\/05\/Americas-number-one-ranked-real-estate-agent.jpg?fit=800%2C600&amp;ssl=1\" data-orig-size=\"800,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;HomesUSA.com&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;America's number one ranked real estate agent, Ben Caballero of Addison, Texas, just became the number one real estate agent in the world, according to Guinness World Records. (PRNewsfoto\\\/HomesUSA.com)&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;This image must be used within the context of the news release it accompanied. Request permission from issuer for other uses.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;HomesUSA - Ben Caballero - TX&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"HomesUSA \u2013 Ben Caballero \u2013 TX\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2018\/05\/Americas-number-one-ranked-real-estate-agent.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2018\/05\/Americas-number-one-ranked-real-estate-agent.jpg?fit=800%2C600&amp;ssl=1\" data-lazy-loaded=\"1\" \/><\/a><\/div>\n<div class=\"entry-grid-content\">\n<header class=\"entry-header\">\n<h2 class=\"entry-title\"><a href=\"https:\/\/www.propertynoise.co.nz\/real-estate-agent-sets-new-guinness-world-record-international\/\" rel=\"bookmark\">Real Estate Agent Sets New Guinness World Record | INTERNATIONAL<\/a><\/h2>\n<\/header>\n<\/div>\n<p>&nbsp;<\/p>\n<p>But the agent\u2019s numbers don\u2019t lie:<\/p>\n<ul>\n<li>In 2020, he set a world record of 6.4k home sales, presiding as the listing agent over\u00a0<strong>~$2.46B of sales<\/strong>\u00a0<strong>volume<\/strong>.<\/li>\n<li>This year, he\u2019s on pace to sell\u00a0<strong>~6k homes<\/strong>\u00a0in Texas \u2014 a rate of ~16 sales every day.<\/li>\n<\/ul>\n<p>In an industry\u00a0teeming with whales, Caballero has become a near-mythical force \u2014 a real estate megalodon. And he\u2019s done it without relying on mega-mansion sales and high-rolling clientele.<\/p>\n<p>All he did was come up with an idea that made homebuilders\u2019 lives slightly easier.<\/p>\n<p><iframe title=\"The 80 Year Old Real Estate Agent Who Sells 6,000 Homes Per Year\" width=\"1380\" height=\"776\" data-src=\"https:\/\/www.youtube.com\/embed\/gfbwX1UUFK8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n<h4 id=\"h-slow-beginnings\"><strong>Slow beginnings<\/strong><\/h4>\n<p>Caballero\u2019s real estate career seemed destined to fail before it really got started.<\/p>\n<p>In 1960, he moved to Dallas on a whim: His car had broken down on a trip from Oklahoma City to Houston, and he liked the friendly people who helped him on the road so much that he decided to stay forever.<\/p>\n<p>Caballero was 21, fresh out of the Air Force, recently married, and had ~$500 to his name.<\/p>\n<div class=\"c-content-form\">\n<p class=\"c-content-form__footer\">Delivered weekdays plus a bonus Sunday feature. Unsubscribe whenever.<\/p>\n<\/div>\n<p>Dallas was booming. New arrivals flocked to mid-rise apartments that sprouted in city neighborhoods and suburbs like elm trees, and Caballero realized after an unpleasant experience with an apartment-hunting company he could build his own business.<\/p>\n<p>Just after Thanksgiving of that year, he started\u00a0<strong>The Apartment Finders<\/strong>, a service that helped prospective tenants find rentals in Dallas. The company made money by taking a commission from the property owners and charging nothing to the apartment seeker.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" class=\"wp-image-32989 lazyloaded\" src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive.png 600w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive-300x216.png 300w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive-50x36.png 50w\" alt=\"\" width=\"600\" height=\"431\" data-srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive.png 600w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive-300x216.png 300w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive-50x36.png 50w\" data-src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/archive.png\" data-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<p><em><strong>Caballero\u2019s (pictured in the photo) got some press in 1962 (The Dallas Morning News via America\u2019s Newspapers)\u00a0<\/strong><\/em><\/p>\n<p>By Christmas, Caballero felt immense pressure. The ads he placed in the local paper didn\u2019t bring any customers. He and his wife had to carpool with friends to visit relatives in Oklahoma City because they couldn\u2019t afford gas.<\/p>\n<p>\u201cThe day after Christmas I say, \u2018Well, I gotta get back to Dallas,\u2019\u201d Caballero recalled in an interview with\u00a0<em>The Hustle<\/em>. \u201cThey said, \u2018What for? You don\u2019t have any business.\u2019\u201d<\/p>\n<p>But shortly after New Year\u2019s Day, the calls started coming. Real estate is a seasonal pursuit, and apartment seekers were again on the hunt. It was a small lesson but taught Caballero to pay attention to the quirks of the industry and use them to his advantage.<\/p>\n<p>Soon, Caballero became a local real estate heavyweight.<\/p>\n<ul>\n<li>He used funds from his business to finance the construction of an apartment building, partnered with another builder, and eventually started his own building company, producing custom homes while holding a real estate license.<\/li>\n<\/ul>\n<ul>\n<li>In the late 1980s, during a depressed home sales market in Texas, he started a guaranteed buyout business in which he contracted to purchase the old homes of prospective homebuyers if they didn\u2019t sell them by the time they closed on a new house. Caballero sat on the houses until he could sell them for a decent return.<\/li>\n<\/ul>\n<p>For years, he ran his businesses with great success. Then, at an age when he should\u2019ve been retired, Caballero got his best idea yet.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"entry-featured-img-wrap\"><a class=\"entry-featured-img-link\" href=\"https:\/\/www.propertynoise.co.nz\/guinness-world-record-title-holder-and-no-1-ranked-real-estate-agent\/\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-hoot-medium-thumb entry-content-featured-img entry-grid-featured-img wp-post-image jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2019\/02\/Ben-Caballero-the-first-Guinness-World-Record-holder-for-home-sales-broke-his-world-record-for-an-individual-real-estate-agent.jpg?resize=460%2C270&amp;ssl=1\" alt=\"\u00a0Guinness World Record\u00a0holder\" width=\"460\" height=\"270\" data-attachment-id=\"54244\" data-permalink=\"https:\/\/www.propertynoise.co.nz\/international-ben-caballero-becomes-the-worlds-first-2-billion-real-estate-agent\/ben-caballero-home-sales\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2019\/02\/Ben-Caballero-the-first-Guinness-World-Record-holder-for-home-sales-broke-his-world-record-for-an-individual-real-estate-agent.jpg?fit=650%2C867&amp;ssl=1\" data-orig-size=\"650,867\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;HomesUSA.com&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Ben Caballero, the first Guinness World Record holder for home sales, broke his world record for an individual real estate agent, selling 5,793 homes totaling $2,270,911,643 in a single year.&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Ben Caballero home sales&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Ben Caballero home sales\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2019\/02\/Ben-Caballero-the-first-Guinness-World-Record-holder-for-home-sales-broke-his-world-record-for-an-individual-real-estate-agent.jpg?fit=225%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.propertynoise.co.nz\/wp-content\/uploads\/2019\/02\/Ben-Caballero-the-first-Guinness-World-Record-holder-for-home-sales-broke-his-world-record-for-an-individual-real-estate-agent.jpg?fit=650%2C867&amp;ssl=1\" data-lazy-loaded=\"1\" \/><\/a><\/div>\n<div class=\"entry-grid-content\">\n<header class=\"entry-header\">\n<h2 class=\"entry-title\"><a href=\"https:\/\/www.propertynoise.co.nz\/guinness-world-record-title-holder-and-no-1-ranked-real-estate-agent\/\" rel=\"bookmark\">Guinness World Record title holder and No. 1-ranked real estate agent<\/a><\/h2>\n<\/header>\n<\/div>\n<p>&nbsp;<\/p>\n<h4 id=\"h-inventing-a-new-sales-system\"><strong>Inventing a new sales system<\/strong><\/h4>\n<p>Caballero exploited an odd quirk in the way new houses get marketed and sold.<\/p>\n<ul>\n<li><strong>Homebuilders<\/strong>\u00a0generally just want to build houses and don\u2019t care as much for the work of selling them. They\u2019re rarely tech savvy, and they don\u2019t often see eye to eye with agents, who find that builders are desperate in cold markets but avoid their calls in hot markets.<\/li>\n<\/ul>\n<ul>\n<li><strong>Real estate agents<\/strong>\u00a0generally don\u2019t understand nuances of new homes, like how delays alter closing dates or that new homes have more complex contracts than existing homes. They also like to work with their own lenders, another turnoff for builders.<\/li>\n<\/ul>\n<p>\u201cIt\u2019s just a complicated relationship,\u201d Caballero said.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32990 lazyloaded\" src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-300x231.png 300w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-1024x788.png 1024w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-768x591.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-50x38.png 50w\" alt=\"\" width=\"1024\" height=\"788\" data-srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-300x231.png 300w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-1024x788.png 1024w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-768x591.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract-50x38.png 50w\" data-src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/tract.png\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><em><strong>Tract housing in Houston, Texas (Getty Images)<\/strong><\/em><\/p>\n<p>Sometimes the reticence to engage with real estate agents leads builders to make surprising choices. As Caballero discovered, many builders would not even use the Multiple Listing Service (MLS), the primary mechanism through which buyers\u2019 agents discover homes.<\/p>\n<p>So his first foray into becoming an agent for builders involved a simple accomplishment: convincing an executive at the homebuilding firm Lennar to let him list part of their inventory on the MLS.<\/p>\n<p>Caballero\u2019s work with builders grew from there. In 2007, he launched a platform,\u00a0<strong>HomesUSA.com<\/strong>, that streamlined the builder-agent relationship.<\/p>\n<p>It works like so:<\/p>\n<ul>\n<li>The program allows builders to easily enter data about homes they want to list. After a quick review by Caballero, the information gets uploaded onto the MLS.<\/li>\n<\/ul>\n<ul>\n<li>Caballero uses the software to monitor data and trends and provides feedback to his clients. He works much faster than average real estate agents, uploading new homes or updating information to the MLS in less than 30 minutes.<\/li>\n<\/ul>\n<ul>\n<li>An automated lead capturing service helps connect builders directly with potential buyers, reducing the need for a buyers\u2019 agent commission.<\/li>\n<\/ul>\n<p>Simple as the program may sound, it proved to be a significant innovation for builder clients who develop hundreds, even thousands, of homes annually in Texas, which has\u00a0outpaced the nation\u00a0in new housing, per capita, for years.<\/p>\n<p>\u201cNo one (else) is doing it,\u201d real estate agent\u00a0<strong>Nav Singh<\/strong>\u00a0told\u00a0<em>The Hustle<\/em>.<\/p>\n<p>He added: \u201cI could go to 10 to 15 builders and say, \u2018I\u2019ll get your homes on MLS.\u2019 (But) there\u2019s more to it. The feedback he gives them and the timeliness is big.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32991 lazyloaded\" src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-300x272.png 300w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-1024x929.png 1024w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-768x697.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-50x45.png 50w\" alt=\"\" width=\"1200\" height=\"1089\" data-srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-300x272.png 300w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-1024x929.png 1024w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-768x697.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts-50x45.png 50w\" data-src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/housingstarts.png\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p><strong><em>Zachary Crockett \/ The Hustle<\/em><\/strong><\/p>\n<p>Caballero counts\u00a0<strong>~60<\/strong>\u00a0builders among his clients, including giants like Toll Brothers.<\/p>\n<p><strong>Kelly Hoodwin<\/strong>, VP of sales and marketing for the builder Altura, says the streamlined process aids Altura\u2019s sales team and saves them money in the long run. Caballero estimates the savings for his clients at\u00a0<strong>~$1k-$1.5k<\/strong>\/home.<\/p>\n<p>His Rolodex of big builders and the rapid growth of Texas, the\u00a0<a href=\"https:\/\/www.texasmonthly.com\/being-texan\/texas-primer-the-tract-house\/\" target=\"_blank\" rel=\"noopener\">tract home capital of the US<\/a>, has resulted in an unprecedented hot streak:<\/p>\n<ul>\n<li>From 2004 to 2021, Caballero sold\u00a0<strong>~48k<\/strong>\u00a0homes worth\u00a0<strong>~$17B<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>The Guinness Book of World Records honored him for the first time in 2016 (3.6k sales), again in 2018 (5.8k sales), and once more in 2020, for his sale of<strong>\u00a06.4k homes<\/strong>.<\/li>\n<\/ul>\n<p>Other prolific agents in the US might sell a few hundred homes in a year, and none have surpassed $2B in annual volume, like Caballero, who outsells\u00a0<a href=\"https:\/\/www.realtrends.com\/500-by-sides-2022\/\" target=\"_blank\" rel=\"noopener\">many of the nation\u2019s top\u00a0<em>brokerages<\/em><\/a>.<\/p>\n<p>Even Zillow, in the first full year of its failed iBuyer experiment, couldn\u2019t keep up,\u00a0<a href=\"https:\/\/investors.zillowgroup.com\/investors\/news-and-events\/news\/news-details\/2022\/Zillow-Group-Reports-Fourth-Quarter-and-Full-Year-2021-Financial-Results\/default.aspx\" target=\"_blank\" rel=\"noopener\">selling ~$1.7B<\/a>\u00a0in homes in 2020, compared to Caballero\u2019s\u00a0<strong>$2.46B<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32992 lazyloaded\" src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-290x300.png 290w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-991x1024.png 991w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-768x794.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-48x50.png 48w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-24x24.png 24w\" alt=\"\" width=\"1200\" height=\"1240\" data-srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-290x300.png 290w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-991x1024.png 991w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-768x794.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-48x50.png 48w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents-24x24.png 24w\" data-src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/topagents.png\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p><strong>Zachary Crockett \/ The Hustle<\/strong><\/p>\n<p>Similar to his sales totals, Caballero\u2019s methods differ greatly from most agents:<\/p>\n<ul>\n<li>There are no open houses or Saturday morning home visits. Caballero works from the office \u2014 along with 32 mostly remote employees \u2014 updating listings, tinkering with improvements for the software, and honing relationships with builders.<\/li>\n<\/ul>\n<ul>\n<li>Caballero charges builder clients a flat fee per home, rather than taking a 3% cut of the sales price, as most seller\u2019s agents do. He gets paid when a house is listed rather than when it sells. (Caballero declined to discuss his rates or his annual revenues.)<\/li>\n<\/ul>\n<p>Every afternoon around 5:30pm, Caballero\u2019s software updates him on new homes listed under his name.<\/p>\n<p>At a pace of 6k sales per year, he\u2019s averaged ~16 listings per day. The median residential agent, according to the National Association of Realtors, closes on 10 homes in an entire year.<\/p>\n<h4 id=\"h-the-next-big-idea\"><strong>The next big idea<\/strong><\/h4>\n<p>Caballero is aware he likely won\u2019t break his 2020 world record anytime soon, given reduced buyer demand in the face of rising interest rates and a decline in housing starts, which had ticked up to their highest level in more than a decade at the heights of the pandemic.<\/p>\n<p>But his business still has appeal in sluggish real estate markets.<\/p>\n<p>According to Hoodwin, the Caballero client with Altura, builders might be more likely to use him when demand is lower. The market was so hot last year that many builders, including Altura, didn\u2019t use real estate agents. (Caballero\u2019s sales in 2021 fell to a pedestrian 4.7k.)<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32993 lazyloaded\" src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-273x300.png 273w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-932x1024.png 932w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-768x844.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-45x50.png 45w\" alt=\"\" width=\"1200\" height=\"1319\" data-srcset=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final.png 1200w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-273x300.png 273w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-932x1024.png 932w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-768x844.png 768w, https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final-45x50.png 45w\" data-src=\"https:\/\/thehustle.co\/wp-content\/uploads\/2022\/11\/caballero-final.png\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<p><em><strong>Caballero poses in his office with his Guinness World Record (Mark Dent)<\/strong><\/em><\/p>\n<p>Caballero has also been working on taking his service national.<\/p>\n<p>His plan is to create a version of his program that can be licensed to homebuilders anywhere. The resulting product could mean many more sales for Caballero and a greater impact in the real estate industry.<\/p>\n<p>No matter how big his business gets, he has no plans for upgrading his plain suburban office for a skyscraper in New York or London.<\/p>\n<p>\u201cI don\u2019t need that,\u201d he said.<\/p>\n<p>READ MORE VIA <a href=\"https:\/\/thehustle.co\/how-americas-top-real-estate-agent-sells-16-homes-every-day\/\">THE HUSTLE.CO<\/a><\/p>\n<h3 class=\"widget-title\"><span class=\"accent-typo\">MOST POPULAR IN NEW ZEALAND<\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"wpp-list wpp-list-with-thumbnails\">\n<li><a href=\"https:\/\/www.propertynoise.co.nz\/house-prices-falling-across-the-country-except-for-one-jewel-of-a-spot-corelogic-nz\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" class=\"wpp-thumbnail wpp_featured wpp_cached_thumb lazyload\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_75,h_75\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96903-featured-75x75.jpg\" data-srcset=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96903-featured-75x75.jpg, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96903-featured-75x75@1.5x.jpg 1.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96903-featured-75x75@2x.jpg 2x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96903-featured-75x75@2.5x.jpg 2.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96903-featured-75x75@3x.jpg 3x\" alt=\"Housing market forecast\" width=\"75\" height=\"75\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><\/a><a class=\"wpp-post-title\" href=\"https:\/\/www.propertynoise.co.nz\/house-prices-falling-across-the-country-except-for-one-jewel-of-a-spot-corelogic-nz\/\" target=\"_self\" rel=\"noopener\">House prices falling across the country except for one jewel of a spot | CoreLogic NZ<\/a><\/li>\n<li><a href=\"https:\/\/www.propertynoise.co.nz\/companies-linked-to-property-queen-go-into-liquidation\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" class=\"wpp-thumbnail wpp_featured wpp_cached_thumb lazyload\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_75,h_75\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96872-featured-75x75.jpg\" data-srcset=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96872-featured-75x75.jpg, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96872-featured-75x75@1.5x.jpg 1.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96872-featured-75x75@2x.jpg 2x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96872-featured-75x75@2.5x.jpg 2.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96872-featured-75x75@3x.jpg 3x\" alt=\"Nikki Connors\" width=\"75\" height=\"75\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 75px; 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--smush-placeholder-aspect-ratio: 75\/75;\" \/><\/a><a class=\"wpp-post-title\" href=\"https:\/\/www.propertynoise.co.nz\/economist-predicting-global-property-crash-bigger-than-the-2008-gfc-watch\/\" target=\"_self\" rel=\"noopener\">Economist predicting global property crash BIGGER than the 2008 GFC | WATCH<\/a><\/li>\n<li><a href=\"https:\/\/www.propertynoise.co.nz\/is-this-35m-queenstown-home-the-most-expensive-property-on-the-market-watch\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" class=\"wpp-thumbnail wpp_featured wpp_cached_thumb lazyload\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_75,h_75\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96911-featured-75x75.jpg\" data-srcset=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96911-featured-75x75.jpg, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96911-featured-75x75@1.5x.jpg 1.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96911-featured-75x75@2x.jpg 2x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96911-featured-75x75@2.5x.jpg 2.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96911-featured-75x75@3x.jpg 3x\" alt=\"Queenstown mansion\" width=\"75\" height=\"75\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75\/75;\" \/><\/a><a class=\"wpp-post-title\" href=\"https:\/\/www.propertynoise.co.nz\/is-this-35m-queenstown-home-the-most-expensive-property-on-the-market-watch\/\" target=\"_self\" rel=\"noopener\">Is this $35m Queenstown home the most expensive property on the market? | WATCH<\/a><\/li>\n<li><a href=\"https:\/\/www.propertynoise.co.nz\/how-much-would-you-pay-for-an-auckland-carpark\/\" target=\"_self\" rel=\"noopener\"><img decoding=\"async\" class=\"wpp-thumbnail wpp_featured wpp_cached_thumb lazyload\" data-src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_75,h_75\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96939-featured-75x75.jpg\" data-srcset=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96939-featured-75x75.jpg, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96939-featured-75x75@1.5x.jpg 1.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96939-featured-75x75@2x.jpg 2x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96939-featured-75x75@2.5x.jpg 2.5x, https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img\/https:\/\/www.propertynoise.co.nz\/wp-content\/uploads\/wordpress-popular-posts\/96939-featured-75x75@3x.jpg 3x\" alt=\"Auckland car park\" width=\"75\" height=\"75\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 75px; 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THE REAL DEAL A typical agent in<span class=\"more-link\"><a href=\"https:\/\/propertynoise.co.nz\/au\/what-the-worlds-top-real-estate-agent-sells-16-homes-every-day-watch\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":40905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[461747081],"tags":[478102594,478103364,478123534,478107460,478104194,478098511,478098705,478098533,478098828,478098509,478123533,478108402,478103362,478102835,478123535,478112432,478110669,478119207,478110617,478119355,478121958,478106793],"class_list":["entry","author-data123nz","post-40904","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australian-property-real-estate-news","tag-americas-top-realtors","tag-ben-caballero","tag-caballero","tag-guinness-world-record","tag-multiple-listing-service","tag-real-estate","tag-real-estate-agency","tag-real-estate-agent","tag-real-estate-agents","tag-real-estate-news","tag-the-worlds-top-real-estate-agent","tag-top-real-estate-agent","tag-top-realtor","tag-top-realtors","tag-top-texas-real-estate-agent","tag-top-u-s-real-estate-agents","tag-u-s-real-estate","tag-u-s-real-estate-agent","tag-u-s-real-estate-agents","tag-u-s-real-estate-brand","tag-u-s-real-estate-industry","tag-u-s-real-estate-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHAT? 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