{"id":42882,"date":"2023-05-03T15:33:32","date_gmt":"2023-05-03T03:33:32","guid":{"rendered":"https:\/\/propertynoise.co.nz\/au\/?p=42882"},"modified":"2023-05-03T15:33:32","modified_gmt":"2023-05-03T03:33:32","slug":"a-mammoth-american-burger-franchise-has-set-its-sights-on-a-big-expansion-down-under","status":"publish","type":"post","link":"https:\/\/propertynoise.co.nz\/au\/a-mammoth-american-burger-franchise-has-set-its-sights-on-a-big-expansion-down-under\/","title":{"rendered":"A mammoth American burger franchise has set its sights on a big expansion Down Under"},"content":{"rendered":"

PHOTO: Wendy\u2019s<\/strong><\/p>\n

Australia\u2019s hyper-competitive burger market is a crowded menu, but one US chain reckons it has the recipe to make an impact.<\/p>\n

Wendy\u2019s, which has more than 7000 locations worldwide, is slated to open hundreds of stores across Australia.<\/p>\n

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The chain is best known for its square hamburgers, french fries and \u201cFrosty\u201d frozen dairy desserts and was started in Columbus, Ohio in 1969.<\/p>\n

It is the third largest burger chain company in the US after McDonald\u2019s and Burger King.<\/p>\n

But with the Australian launch, executives are planning a business model that could involve prospective master franchisee holders.<\/p>\n

Wendy\u2019s president, international and chief development officer Abigail Pringle said earlier this year the company had grand plans that could infiltrate all corners of the country.<\/p>\n

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\"Wendy\u2019s,<\/div>\n

Wendy\u2019s, which has more than 7000 locations worldwide is set to up hundreds of stores Down Under. Pictured: Supplied<\/strong><\/em><\/div>\n

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\"Wendy\u2019s<\/div>\n

Wendy\u2019s has more than 7000 locations worldwide. Picture: David Paul Morris\/Bloomberg via Getty Images<\/strong><\/em><\/div>\n

\u201cWe believe Australia is a lucrative market for long-term growth. We think that the Australian market could be hundreds of restaurants,\u201d Ms Pringle told The Australian Financial Review. \u201cWe have to be careful with what that timeline is exactly because we want to pick the right partner, and that takes a little bit of time, but we think that we can have hundreds of restaurants in the market over time.\u201d<\/p>\n

Australia\u2019s quick service market is expected to grow 32 per cent over the next five years to $8.7bn, according to Euromonitor data.<\/p>\n

Any market entry won\u2019t be Wendy\u2019s first attempt at conquering Australia.<\/p>\n

In the early 1980s, the brand launched 11 restaurants in Melbourne before all eventually folded in 1985.<\/p>\n

These were later snapped up by Hungry Jack\u2019s founder Jack Cowin and absorbed into his operation.<\/p>\n

A future hiccup for Wendy\u2019s Australian plans could be that the name is already being used for Wendy\u2019s Milk Bar, an ice-cream parlour franchise chain with more than 200 stores and kiosks.<\/p>\n

Similar naming rights woes were encountered by Burger King when attempting to enter the Australian market in the 1970s.<\/p>\n

The US-based chain was forced to rebrand to Hungry Jack\u2019s in Australia due to another pre-existing Burger King franchise in the country.<\/p>\n

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\"Australia\u2019s<\/div>\n

Australia\u2019s quick service market is expected to grow 32 per cent over the next five years. Photo by Katherine Frey\/ Getty Images<\/strong><\/em><\/div>\n

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\"Wendy's<\/div>\n

Wendy’s wants to open hundreds of outlets in Australia. Picture: Luke Sharrett\/Bloomberg via Getty Images<\/strong><\/em><\/div>\n

More recently, Taco Bell had a delayed re-entry Down Under due to the presence of another Mexican chain, Taco Bill.<\/p>\n

Wendy\u2019s built a pop-up restaurant in Sydney in 2021 to gauge what Australian consumers thought of the brand, and executives saw enough success to move forward with the launch.<\/p>\n

Its point of difference to other competitors is its \u201cmade-to-order only\u201d policy and resistance to using heating lamps.<\/p>\n

Wendy\u2019s is believed to be looking at a master franchisee model in Australia that would involve a partner company handling most of the business in the country.<\/p>\n

The move would follow the expansion of similar cult restaurants Five Guys and Carl\u2019s Jr into Australia over the past five years.<\/p>\n

READ MORE VIA NEWS.COM.AU<\/a><\/p>\n

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