PHOTO: propertyobserver.com.au 

Urban.com.au, Australia’s largest dedicated off-the-plan property marketplace, has announced the acquisition of the Property Observer website, and the subsequent merger of the two platforms, effective from Friday 11 December.

Property Observer was founded in 2011 by Jonathan Chancellor while at Eric Beecher’s Private Media (publisher of Crikey and Smart Company among others) and quickly established itself as Australia’s #1 property investment news website. Chancellor acquired full ownership of the site in 2015.

Chancellor was property editor of The Sydney Morning Herald for 25 years until 2011, pioneering popularising coverage of “celebrity real estate” in Sydney at the same time Antony Catalano was doing so at The Age for the Melbourne market.

Chancellor continues to write for The Australian and the Daily and Sunday Telegraph. Earlier this year he was also the daily Margin Call columnist for The Australian.

Urban.com.au (formerly Urban Melbourne) was founded by Mark Baljak and Alastair Taylor in 2013 as a property blog and online news portal.

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