PHOTO: One of the ‘Rental Insider’ marketing emails sent out by Barfoot & Thompson on February 14. Source: Screenshot
Property giant Barfoot & Thompson has defended its marketing tactics after adding about 15,000 tenants’ email addresses to an advertising email distribution list without direct consent.
The company began sending out “Rental Insider” emails at the end of 2018, which Barfoot & Thompson General Manager Samantha Arnold described as being “designed to provide [tenants] with tips and information to avoid any issues during the tenure of their tenancy”.
The emails are in fact a mixture of rental market news, advertising for home buying opportunities, advertising Barfoot & Thompson’s property management services, giveaways, and event listings.
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