CHANGING MARKET: Agent throws in gym memberships to help sell a property

PHOTO: Having offered a year’s worth of avocado on toast, Ray White real estate agent Ben Ryken has moved on to free gym memberships to attract potential apartment buyers. Photo credit: Supplied/RayWhite.

An Auckland real estate agent is hoping a couple of free gym memberships might entice potential property buyers to come to view an apartment.

Having offered a year’s worth of free avocado on toast on a Three Kings property after it was passed in at auction, Ray White Remuera real estate agent Ben Ryken has moved on to gym memberships, offering the new owners two one-year memberships to BodyTech Gym.

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“One of the big pulls for that apartment block is that it’s right on the doorstep of BodyTech gym… one of the most expensive in Auckland,” Ryken explained.

When buying apartments, potential buyers tend to overlook the more unique features of the property, focusing on the building, how reputable the developer is, and the area around it first, he said.

“It’s a bit harder to stand out as an apartment in the current market compared to a house, where you can have street frontage,” Ryken added.