• The timing could not be more perfect for the launch of the Pestana CR7 hotel range.

Within days of the brand’s first property opening, its figurehead, Cristiano Ronaldo led his country to its historic ultimate victory in Euro 2016. The Portuguese captain’s popularity remains nothing short of phenomenal.

Hence, the Pestana Hotel Group have more-than-happily partnered with the striker to create CR7, a Ronaldo-centric series of properties in Portugal, Spain and New York.

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CR7

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CR7 is also the footballer’s clothing brand label.