PHOTO: No. 3/1 Imperial Ave in Bondi Beach. Source:Supplied

This 1970s ‘feel good’ Bondi apartment attracted 11 registered bidders and sold for more than $100,000 above reserve — the big question is, why?

Even the agents are scratching their heads as to why this 1970s Bondi apartment attracted 11 registered bidders and sold for more than $100,000 above reserve.

The three-storey walk-up isn’t on the beach and you have to crane your neck from the side balcony for its district view, but the two-bedroom apartment at 3/1 Imperial Ave still fetched $1,058,000 at the recent auction.

Perhaps the wording of the realestate.com.au ad — suggesting it was a “feel good” apartment — helped attract the mix of both owner-occupiers and investors.

READ MORE VIA NEWS.COM.AU