PHOTO: Mr. Mehdi Zerhouni, Raine & Horne Wairarapa
Under the leadership of agent and principal, Mr. Mehdi Zerhouni, Raine & Horne Wairarapa is set to establish its presence in Greytown, Masterton, and Martinborough.
Mr. Zerhouni, brings with him a wealth of international experience and a fervent commitment to the super brand’s technology-driven approach, exemplified by its cutting-edge AI platform, “Amplify.”
Expressing his enthusiasm about Mr. Zerhouni’s decision to join Raine & Horne, Mr. Angus Raine, Executive Chairman of Raine & Horne, stated, “We are delighted that Mehdi has chosen to align himself with the Raine & Horne super brand, especially as we celebrate our 140th year of operation in 2023.”
“These are our inaugural offices in the Wellington area, setting the stage for further expansion closer to the heart of the New Zealand capital.”
Mr. Zerhouni’s journey with Raine & Horne began with his remarkable sales achievements in the greater Wellington area. In his debut year in real estate in 2013, he sold an impressive 123 properties, swiftly ascending to the top ten agents in his former real estate group.
In addition to a decade in property sales, Mr. Zerhouni owned a Property Management specialist company in New Zealand, as well as serviced apartment businesses. His keen understanding of the local market led him to recognize the opportunity to extend his services to the Wairarapa region in 2019, where many of his clients owned or sought to purchase property.
Commenting on his decision to join Raine & Horne, Mr. Zerhouni stated, “Raine & Horne’s longstanding reputation, experience, professionalism, and innovative technology, including Amplify, were the driving factors that convinced me to make this move.”
“I am also excited to have such a supportive team led by Angus Raine and General Manager Steve Worrad, where decisions can be made on the spot. The support has been incredible, and we haven’t even fully started.”
“Furthermore, the IT, marketing, and business support and development teams provide access to a wealth of resources and expertise to help me deliver the best possible service to my clients. I’ve never had this level of corporate support before.”
Mr. Zerhouni continued, “I was also attracted to Raine & Horne because they have been around for 140 years. They have experience that is second to none, great business structures, and, along with the support processes and technology, it pushed me over the fence to join the super brand.”
Over the past decade, Mr. Zerhouni has been an active supporter of the local community. He noted the efforts of the Raine & Horne Foundation, the super brand’s charitable arm, in donating over $AU500,000 to various causes, including combating homelessness, assisting regional communities, and aiding communities affected by the earthquakes in Turkey earlier this year.
“Throughout the years, we’ve extended our support to local schools, sporting groups, and charitable initiatives within our community,” Mr. Zerhouni said. “We are excited about the prospects of creating a meaningful impact through our collaboration with the Raine & Horne Foundation.”
Leveraging game-changing AI technology and offering a one-stop shop
Mr. Zerhouni speaks highly of Amplify, exclusively offered by Raine & Horne in New Zealand. Amplify is a tangible and hyper-targeted artificial intelligence (AI) marketing platform that attracts more active and passive buyers, sellers, and tenants, boosts listing exposure, and generates better results for each campaign. In 2022, Raine & Horne generated 5,400 Amplify sales and property management campaigns for its vendors and landlords.
“No other company in New Zealand has a digital marketing platform like this, and our competitors can’t compete with the reach, whether you’re targeting buyers or tenants.”
Regarding property management, Mr. Zerhouni plans to build an extensive portfolio of rental properties.
“Our robust sales division, coupled with unwavering operational support, forms the foundation of our business. Joining Raine & Horne offers us the exciting prospect of leveraging their industry-leading property management solutions, facilitating the expansion of our rental property portfolio.”
Driven by his goal-oriented nature, Mr. Zerhouni envisions broadening his business scope beyond real estate sales and property management to encompass financial services as well.
Real estate identity to head Raine & Horne’s first NZ real estate office
“Our aspirations extend to assisting clients in securing financing for home purchases and investment properties. Consequently, we are charting the course to open an Our Broker branch, where we will offer services such as home loans, insurance, and a range of financial solutions.”
Our Broker is Raine & Horne’s financial services brand, providing property loans, insurance, commercial lending, equipment, and asset finance. It is anticipated that the Wairarapa branch of Our Broker will be located within the Greytown office premises.
“Having an Our Broker branch as part of the team will enable us to genuinely offer a one-stop shop to our customers.”
Strategic launch aligned with market rebound
The launch of Raine & Horne Wairarapa aligns with the current upward trend in the property market within the Wairarapa region.
Australian real estate brand Raine & Horne expands into New Zealand
Mr. Zerhouni expressed, “As the demand for housing continues to grow and more buyers, including downsizers and those seeking holiday homes, enter the market, the timing of our expansion holds the potential to provide exceptional value to our clients considering buying or selling property in this area.”
“The appeal of Wairarapa lies in its proximity to Wellington, the airport, and major city hospitals. Furthermore, the availability of a rail service enables individuals employed in Wellington to conveniently commute to the capital city by train.”
“In the short term, we must navigate the National Election scheduled for October. It’s customary for real estate activities to be put on hold during an election period. After that, there is usually an uptick in listings and buyer activity, which will promote a late spring market that extends until the Christmas season.”
For all your real estate needs in the Wairarapa region, contact Raine & Horne Wairarapa at 06 927 2507.