PHOTO: ABIGAIL DOUGHERTY/STUFF – Matilda Rice earns more now from her online brand as she did as a salaried advertising rep.

Instagram queen Matilda Rice might have conquered social media and be one of the most recognised women in New Zealand – but she still isn’t making enough money to buy a house in Auckland.

The admission comes in an interview in the latest Next magazine.

Last year Rice, 27, quit her TVNZ advertising sales job to be an online “brand”. She says while that meant a pay cut initially, she now makes more money than before.

 

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