Female agents target glass ceiling

PHOTO: Former Brisbane agent turned mentor Sherrie Storer has released early bird tickets to her next event, which celebrates the achievements of women in the real estate sector and discusses the future of women in leadership. Supplied. Source: Supplied

WOMEN now outnumber men in real estate, but Brisbane industry coach and mentor Sherrie Storer said women remained under-represented in leadership roles.

ABS data shows that women account for 55 per cent of employees working in the rental, hiring and real estate services, but Ms Storer said the number of women in principal and leadership positions remained below par.

However, this is changing, she said.

And male agents were seeking training to adopt a more ‘feminine’ approach with sellers that require more empathy.

“Women have tended to be more in property management and support roles but there is a push to change that,” she said.

“We are seeing a greater push for that change from the top now, not just the grassroots.”