PHOTO: Google & Facebook
One network CEO is predicting that Google and Facebook will take an even bigger interest in real estate marketing in 2019 and move more deliberately into the traditional property portal space, dominated currently by realestate.com.au and Domain.
CEO at Professionals Real Estate David Crombie said that both Google and Facebook have the wherewithal to do it.
“Both these organisations have significant user bases and are able to very cost-effectively target real estate consumers on a local level,” Mr Crombie told REB.
“With Facebook Marketplace now having sections on property for sale and for rent, I believe you are going to see a greater move into the rental market by Facebook in 2019.”
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