PHOTO: Harcourts will hold a world record attempt for the most number of auctions on one day on September 2022. HARCOURTS

Harcourts, is gearing up for an ambitious endeavor this spring. In an unprecedented move, the company has set its sights on hosting a staggering 500 auctions in a single day. The primary objective of this extraordinary event, dubbed ‘Blue Friday,’ is two-fold: to attract more new listings in the current market and to showcase the immense potential of auction campaigns in the real estate industry.

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Across Australia, ‘Blue Friday’ will witness an extraordinary influx of properties going under the auction hammer, creating an exceptional day for buyers and sellers alike. According to Harcourts Australia CEO, Adrian Knowles, this scale of auction event has never been attempted before, making it a groundbreaking and innovative approach to shake up the real estate market.

“We’re taking inspiration from the concept of the world’s biggest online sale – Black Friday – and harnessing its familiarity to revolutionize the real estate landscape with an exhilarating one-day property bonanza,” said Mr. Knowles.

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The initiative aims to address the challenge of limited stock availability in the current market and provides Harcourts agents with an advantageous head start into the spring selling season. Early market entry allows sellers to tap into the surplus of buyers presently in the market, increasing their chances of securing favorable deals.

For buyers, the auction process offers transparency and assurance of fair market value, providing them with an excellent opportunity to acquire their desired properties with confidence.

The auction extravaganza will be held predominantly at various in-room locations nationwide, with multiple events taking place in Queensland and Victoria. As a leading real estate player, Harcourts is confident in its capacity to easily meet the goal of 500 auctions, considering the ample stock available within their business.

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Apart from making history in the real estate domain, Harcourts also aims to give back to the community. A percentage of the proceeds from ‘Blue Friday’ will be donated to Beyond Blue, a cause that holds significant personal importance for Mr. Knowles.

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