Lumo

PHOTO: Lumo 

From Startup to Industry Leader: The Lumo Digital Outdoor Success Story

In just a few short years, Lumo Digital Outdoor has transformed from a bold startup into New Zealand’s leading digital billboard company. Founded in 2016 by industry experts Phil Clemas and Kent Harrison, the company has disrupted the out-of-home (OOH) advertising industry with its commitment to innovation, ethics, and employee wellbeing. Now, following a major management buyout, Lumo is set to continue its meteoric rise while staying true to its core values of transparency, accountability, and high-quality service.

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Lumo’s Rise to the Top of the Digital Billboard Industry

Unlike traditional billboard companies that relied on static signage, Lumo saw the future in digital out-of-home (DOOH) advertising. Their vision was simple but revolutionary: create premium, high-resolution digital billboards in prime locations across New Zealand, while providing advertisers with cutting-edge technology to track and optimize their campaigns.

What sets Lumo apart?

✅ Unmatched Digital Network: Lumo now boasts 71 premium digital billboards nationwide, covering high-traffic areas in Auckland, Wellington, Christchurch, Hamilton, Tauranga, and Dunedin.
✅ Innovation in Advertising: Lumo was one of the first in New Zealand to introduce programmatic DOOH advertising, making it easier for brands to buy and optimize ad space in real time.
✅ Data-Driven Results: Lumo provides real-time audience analytics and independent display verification, ensuring advertisers get maximum transparency on their campaigns.

Thanks to these initiatives, Lumo’s advertising solutions are among the most advanced and effective in the country, giving them a competitive edge over traditional billboard companies.

LUMO was founded in 2016 with an ambition to pioneer the out of home sector through innovation, digital first thinking and a promise never to compromise on quality. This vision has propelled us to the forefront of Digital Out of Home innovation globally, where we have focused on superior technology, strategic partnerships, and creative excellence to assist brands locally and from around the world in creating impactful digital OOH experiences that have garnered widespread attention.

Putting Ethics & Employees First – The Lumo Difference

While many companies focus solely on profits, Lumo Digital Outdoor has built its success on strong ethical values and employee care.

✅ A People-First Workplace
Lumo has a team of 26 highly skilled professionals who are at the heart of the company’s success. Unlike many corporate giants, Lumo ensures its employees are well-paid, supported, and given opportunities for professional growth.

✅ Ethical Business Practices
Lumo is known for its transparency in pricing and advertising metrics, setting a new benchmark in honest and fair business practices within the billboard industry.

✅ Sustainable and Responsible Advertising
With environmentally conscious LED billboards and energy-efficient technology, Lumo is leading the way in sustainable outdoor advertising.

By prioritizing employees, clients, and the environment, Lumo has built trust and long-term relationships with some of New Zealand’s biggest brands and businesses.

The Game-Changing Management Buyout & What’s Next for Lumo

In a significant milestone, co-founders Phil Clemas and Kent Harrison recently completed a management buyout, taking full control of the company they built from the ground up. This means that Lumo remains a fully independent, New Zealand-owned business—a rarity in today’s advertising industry.

With complete creative and strategic control, the company now plans to:

🚀 Expand its digital billboard network across more prime locations in New Zealand.
🚀 Invest further in programmatic DOOH advertising, offering advertisers even greater flexibility and targeting capabilities.
🚀 Continue innovating with real-time ad analytics and creative campaign solutions.
🚀 Maintain its commitment to ethical business practices and employee wellbeing.

As New Zealand’s undisputed leader in digital billboards, Lumo Digital Outdoor is setting the standard for innovation, transparency, and ethics in advertising.

Why Lumo Is the Future of Outdoor Advertising in New Zealand

With unparalleled digital technology, ethical business practices, and a passionate team, Lumo has solidified itself as New Zealand’s #1 digital billboard company. Whether it’s high-impact brand campaigns, real-time audience tracking, or programmatic ad solutions, Lumo continues to redefine what’s possible in outdoor advertising.

SOURCE: NZHERALD