PHOTO: Under the program, homeowners can get a cash offer for their house from cataLIST within as little as one business day.
Have we reached a tipping point in the trend of massive real estate players beginning to buy homes directly from homeowners?
It looks like that may be the case, as one of the nation’s biggest real estate brands is planning to launch its own direct buying business, and its siblings may not be far behind.
Realogy Holdings, the parent company of Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran Group, ERA, Sotheby’s International Realty, and more, announced Tuesday that Coldwell Banker is planning to roll out a direct buying business in a couple of markets, with potentially sizable expansion on the horizon.
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