PHOTO: Compass

  • Compass brokerage’s “smart” sign will be round and light up whenever anything moves within 20 feet of it.
  • The sign will also connect agents to potential buyers through Bluetooth and direct buyers to the home with the Waze navigation system.
  • The first agents to receive the sign will pay around $700 for it.

It is the most visible, most effective and most mundane marketing tool in all of real estate. The “for sale” sign. And it hasn’t changed in more than a century, until now.

Compass brokerage, a new kid on the real estate block, is ready to disrupt the sign with a new, high-tech, interactive, “smart” model soon to be available to all of its approximately 5,000 agents.

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READ MORE VIA CNBC