PHOTO: Irene Amato, CEO at A.S.A.P. Mortgage Corp. and Forbes Real Estate Council member. ALL PHOTOS COURTESY OF THE MEMBERS.
Buying a home is one of the biggest lifestyle and financial decisions most people will ever make. And while online shopping for everyday essentials like clothing, food and small appliances is at an all-time high, consumers making big-ticket purchases crave in-person, one-on-one experiences. For this reason, the real estate industry is trending opposite other consumer markets that are becoming more tech-driven and impersonal by the day.
The real estate market is also an increasingly millennial market. Millennials now constitute the largest demographic of homebuyers, though they’re still not purchasing real estate at the rate of previous generations. Having grown up during the housing and mortgage crisis, millennials are wary of home ownership, especially as they live and work in a growing gig economy. For those generating income by such individual and unpredictable means, spending that hard-earned cash on a home requires a similarly conscientious and personalized approach.
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