PHOTO: Daniel Acker | Bloomberg | Getty Images – A realtor, left, speaks with potential home buyers as they tour a home for sale.

  • Ribbon is launching in the Charlotte, North Carolina, market, one of the hottest in the nation right now.
  • It offers homebuyers and sellers cash backing, just in case the mortgage doesn’t come through.
  • Ribbon is not a lender, but it does underwrite potential homebuyers, as a lender would.

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