PHOTO:  UBER.

Uber is great. I love Uber. The other day, I was heading home from Melbourne. I walked directly past a taxi rank on Collins Street without even considering hopping in and waited two or three minutes for my Uber to arrive.

I was greeted with a smile, a mint and a lovely, clean car. As I headed to the airport, I got to thinking about why Uber is being successful in winning market share and whether our real estate industry is truly heading for its “Uber moment”, as so many pundits seem to want to argue. I concluded that it is, and that’s a good thing.

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