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PHOTO: Nepean Rise apartment project
The new Nepean Rise apartment project in Jamistown, near Penrith’s CBD, is set to be sold by ‘Emma’…a virtual real estate agent powered by artificial intelligence.
Emma has been hailed as the country’s most advanced virtual selling agent, with a depth of AI learning capacity drawn an extensive data lake.
It is actually little more than live chat.
There is no illustrative graphic representation of the so-called selling agent, Emma.
Laing+Simmons Projects, in collaboration with Laing+Simmons Penrith, has just launched Emma to coordinate off-the-plan sales at Nepean Rise with the guiding principle being a better user experience.
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