PHOTO: Mr Lucas said that McGrath is looking to attract both new-to-industry and existing industry talent.
In the wake of McGrath Limited announcing its FY18 financial results, which reveal the high-profile company’s modest return to profitability, CEO Geoff Lucas revealed that the first area of focus has been to stabilise the business to reduce the churn.
Mr Lucas said that this was done primarily by increasing the focus on communication, and also by building a support environment of productivity.
And this, the CEO said, was followed by a concentrated effort on recruiting new agents, which he has made clear on several occasions is the cornerstone of the company’s turnaround strategy.
“We are quite selective in who we look to join our organisation, but it’s about dialing up an increase in the focus on our recruitment activity,” Mr Lucas told REB.
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