PHOTO: Noosa. FILE
Childcare Mogul Expands Luxury Empire with $22.5M Noosa Holiday Home for Elite Short-Term Rentals
Brendan McAssey, the former childcare tycoon behind the $400 million sale of his now 80-strong childcare chain, Only About Children, has added another prestigious asset to his growing luxury portfolio. The savvy entrepreneur recently snapped up a stunning $22.5 million Noosa holiday home, which will become the latest addition to his exclusive short-term rental service catering to ultra-wealthy clients.
This Noosa Parade home in Noosa Heads was bought for $22.5m to be added to Beluga Charter’s short term prestige rental experiences. Picture: Tom Offermann Real Estate.
McAssey, who made his fortune from the sale of his childcare business, has been steadily accumulating high-end “toys” over the years. These luxury assets are not just for personal enjoyment but are part of his premium offering through his bespoke service, Beluga Charter. The service is an elite Airbnb-style platform designed specifically for millionaires, offering access to a fleet of luxury properties, a state-of-the-art superyacht, a private helicopter, and other lavish experiences.
The Noosa Property: A New Jewel in McAssey’s Collection
The Noosa home, which McAssey secured in December 2024, is situated in a prime location surrounded by fellow rich-listers. The home boasts panoramic views and a remarkable design, with large expanses of glass that bring the stunning Noosa landscape indoors. Positioned on the shores of the renowned Noosa River, the property overlooks one of the world’s top 10 surfing reserves, adding to its appeal as a luxury escape.
Known for its exclusivity, McAssey has wasted no time integrating this home into his Beluga Charter portfolio. The property, described as an “awe-inspiring paradise,” is now part of his offering to high-net-worth individuals seeking unparalleled luxury and bespoke experiences.
Brendan McAssey made his fortune off the sale of his childcare business. Picture: Britta Campion.
The Noosa home sits in a prestigious location flanked by richlist neighbours. Picture: Tom Offermann Real Estate
Inside the stunning home which makes grand use of glass to make the most of its location. Picture: Tom Offermann Real Estate
Beluga Charter: Redefining Luxury Travel
Beluga Charter is renowned for delivering “true elegance and sophistication” to its clientele. The company’s mission is to curate extraordinary, personalized itineraries that take luxury travel to new heights. Guests who book through Beluga are treated to extraordinary experiences that blend land, sea, and air.
Beluga Capital – the yacht arm of McAssey’s luxury business – features a state-of-the-art superyacht, the G3, which can be based in locations like the Mediterranean, Caribbean, or Oceania. This stunning vessel comes complete with its own private chef, masseuse, and diving instructor, ensuring guests have every need catered to while on board.
Additionally, Beluga Aviation offers a seven-seat Agusta 109S Grand helicopter, based at Sydney Airport, available for those looking to travel in ultimate style and comfort.
Where buyers/sellers are looking for the next Noosa or Byron Bay in QLD
Noosa: The Perfect Backdrop for Luxury Experiences
McAssey’s Noosa holiday home, which was previously owned by Victorian businesswoman Jennifer Box, epitomizes the luxury that Beluga Charter promises to its exclusive clientele. The “greatest appeal” of the Palm Beach-style property, according to Beluga Charter, is that guests can take in the breathtaking views and the luxury of Noosa without ever leaving the comfort of the lounge.
The home’s ideal location on the Noosa River, combined with its sophisticated design, perfectly complements the services offered by McAssey’s growing luxury empire. Guests can enjoy seamless access to Beluga Charter’s luxury properties across Sydney, Melbourne, and Noosa, as well as the unparalleled experiences offered by its superyacht and helicopter.
Beluga Capital’s state of the art superyacht owned by Brendan McAssey has its own chef, masseuse and diving instructor for guests.
Beluga Aviation also has a seven seat helicopter available for guests.
Luxury Service for the Ultra-Wealthy
The Beluga Charter approach offers a three-pronged luxury service for its high-net-worth clientele: Land, Sea, and Air. In addition to its portfolio of luxury properties, the service provides access to bespoke experiences like private yacht charters, helicopter tours, and custom itineraries designed to meet the highest expectations.
With a wealth of experience in both childcare and luxury assets, McAssey is proving himself to be a savvy businessman, using his expertise to build a high-end service that caters exclusively to the rich and famous.
For wealthy Australians and international guests looking for the ultimate in luxury travel and accommodation, Brendan McAssey’s Beluga Charter offers the pinnacle of opulence and sophistication, ensuring that no detail is overlooked.
SOURCE: NEWS.COM.AU