Selling the City NYC

PHOTO:  Eleonora Srugo, the star of Selling the City

Netflix is set to expand its popular “Selling” franchise with a new series, “Selling the City,” premiering on January 3, 2025.

This latest installment shifts focus to the dynamic real estate market of New York City, offering viewers an inside look at the high-stakes world of luxury property dealings in the Big Apple.

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At the helm of “Selling the City” is Eleonora Srugo, a powerhouse broker renowned for her impressive achievements in Manhattan’s real estate scene. In 2024, Srugo secured Douglas Elliman’s top NYC sale with a $75 million transaction and was the firm’s number one ranked agent in 2023. Her expertise and leadership promise to bring a compelling dynamic to the series.

Srugo leads a team of ambitious agents, each bringing unique skills and backgrounds to the table:

  • Jade Chan: Serving as the sales director and new development specialist at Douglas Elliman, Chan boasts over a decade of experience with the company.
  • Taylor Middleton: Recently named Douglas Elliman’s “One to Watch,” Middleton has closed over $500 million in sales, showcasing a remarkable track record.
  • Jordyn Taylor Braff: With a background in the entertainment industry, Braff specializes in both NYC and LA markets, making her adept at handling bicoastal sales.
  • Abigail Godfrey: Known for her down-to-earth approach to luxury real estate, Godfrey also possesses extensive experience with rentals.
  • Giselle Meneses: With roots in both New York and New Jersey real estate, Meneses brings a diverse perspective to the team.
  • Justin Tuinstra: Like Middleton, Tuinstra has surpassed $500 million in sales, underscoring his prowess in the industry.
  • Steve Gold: A veteran of real estate reality TV, Gold joins the team from the Corcoran Group and is known for his previous appearances on “Million Dollar Listing.”

“Selling the City” aims to capture the essence of New York’s luxury real estate market, blending high-end property showcases with the personal and professional dramas of its agents. Executive producer and creator Adam DiVello, known for his work on “Selling Sunset,” has expressed enthusiasm for this new venture, stating that the show will highlight the unique aspects of NYC’s real estate, fashion, and relationship dynamics.

As the series unfolds, viewers can anticipate a blend of opulent property tours, competitive deal-making, and the interpersonal relationships that drive the agents’ success. The show’s setting in New York City adds a distinct flavor, with the city’s diverse neighborhoods and iconic landmarks serving as a backdrop to the unfolding drama.

“Selling the City” is poised to offer an engaging addition to Netflix’s real estate reality lineup, providing both entertainment and insight into the fast-paced world of New York luxury properties. Mark your calendars for January 3, 2025, to witness the premiere of this anticipated series.