PHOTO: 1 NEWS/NEWSHUB X
As the New Zealand media landscape faces significant challenges, Newshub has already shut its doors, and 1News is set to close its news website next year in an effort to save $30 million. Meanwhile, Property Noise continues to expand and evolve. Since its founding in 2015, the platform has attracted a loyal audience by focusing exclusively on real estate news, proving its resilience in an uncertain digital era. With growing competition and changing consumer habits, Property Noise stands out as a niche success story.
While mainstream outlets grapple with mounting costs and dwindling advertising revenue, Property Noise capitalizes on a clear demand for property-centric news, delivering timely, focused content to Kiwis across the country. As media giants downsize, it serves as an example of how specialization and consistency can win out over broad, generalist approaches.
In fact, it’s (Property Noise) been approached multiple times by major real estate networks seeking to buy the site, but it remains independently owned. This niche platform thrives as others falter.
This adaptability is a key reason why Property Noise has gone from strength to strength, proving that in today’s media climate, there’s still room for independent platforms to thrive.
Visit Property Noise for the latest in real estate trends, market insights, and property-related news.