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PHOTO: SOHO
Property disruptor Soho has launched a ‘News Feed’ feature for its app in an attempt to help buyers and sellers find their dream home.
Similar to existing social networking platforms, users will be able to track trending topics through hashtags, connect to industry experts, and watch videos from industry figures.
Since the platform launched in 2017 it has garnered over 10,000 downloads on Google’s app store ‘Google Play’.
Soho also has plans to introduce video and live-streaming services. The company says it will allow property seekers to watch live property walkthroughs as well as live auctions being streamed by real estate agents.
Soho founder Jonathan Lui believes video is the future of the digital content era and the key way that people create and consume content online today.
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