Purple Bricks was a ‘dressed up private seller’: REIA deputy president

PHOTO: Purple Bricks

“Really they were a dressed up private seller platform that was purported to be something else.”

That’s the view of REIA deputy president Hayden Groves, who told Ross Greenwood’s 2GB last night that the exit from the Australian market confirmed yesterday, was good news.

“It hasn’t worked here,” Groves said.

Its Australian website had about 1400 property listings.

It had 3,600 verified five star reviews.

“They were really trying to take the real estate agents out of the process of real estate professional transactions, purporting the fact they were real estate agents which was curious.

Groves said in actual fact they were a dressed up private seller platform, pretending to be something else.

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