Purplebricks in new partnership to ‘eat through’ Aussie real estate model

PHOTO: Purplebricks has signed a new commercial partnership deal to help it “eat through” the conventional model of commission-based real estate, as it moves to accelerate its ambitious Australian business.

Purplebricks has signed on King Kong, a full-service digital marketing agency, to lead its digital marketing in Australia.

King Kong CEO Sabri Suby said that King Kong has a strong track record of results.

“We will help Purplebricks eat through the conventional model of traditional, commission-based real estate agents, and look at the best way to position their offer to the market and communicate the value they offer,” he said.

“We have been undertaking detailed market research to find what the general sentiment on real estate agents in the marketplace – what are the pains, fears, hopes and dreams of people listing their houses.

“We will be implementing sophisticated sales funnels for Purplebricks to take complete strangers and turn them into piping hot sales leads, to help Purplebricks in its quest to completely disrupt the real estate landscape.”